Jelly Ko hosted its first ever live event in Seoul over the weekend to celebrate the launch of Gelato Glaze Lip Mask On this episode of the Korean Beauty Show, Lauren delves into the process of bringing the product to life, crowd-sourcing a name, all the changes that were made to make the product more sustainable and how it’s different to other products on the market.  

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Jelly Ko’s Gelato Glaze Lip Mask Launch 

• We hosted our first ever live event over the weekend in Euljiro at an adorable rooftop event space in Seoul 
• This was our first ever event out of COVID restrictions because we launched our brand in the peak of the pandemic at the end of 2020 
• Guests ate macarons, gelato-shaped jellies, drank Prosecco and champagne and tried out our collection 

About Gelato Glaze Lip Mask 

• Ingredients

• Lysine and 8 essential amino acids support healthy skin, while decadent oils and butter give your lips a plump sheen. 
• Shea butter is soothing and nourishing, making it perfect for chapped lips.
• Sunflower Seed Oil is high in essential fatty acids, which helps to lock in moisture.
• Jojoba Seed Oil is rich in vitamin B and E, which helps to condition the skin and replenish moisture levels. 
• Moringa Oleifera Seed Oil helps to keep your lips soft and smooth.
• Orange Peel Oil is helpful at soothing dry, irritated skin
• No artificial dyes or colours 

• How to use 

• to hydrate, plump and smooth lips

• before makeup to ensure makeup glides on and

• overnight as a lip sleeping mask. 

• Process of making it 

• We started working on it in early 2022 and it will be ready in mid-June 2023
• For this release we were really committed to improving our sustainability credentials so we completely changed packaging manufacturers for our boxes. 
• Packaging 
• Our boxes are made from 100% recycled paper and printed using soybean ink 
• The container for each lip mask is made of a lightweight glass packaging
• The spatula is a 100% recyclable zinc 
• Why we made it 
• Multifunctional: the product hydrates, plumps, glazes and nourishes lips and can be used in place of lip sleeping masks and glosses. 
• Different texture to the other products on the market because of the unique blends of oils, butters and waxes.