On this episode, Lauren shares an interview she did with KoreaProduct Post, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY
From Law to K-Beauty: An Unexpected Path
Building a K-Beauty Empire
K-Beauty Fan Following
The Trends 
Competition in the market 
Looking ahead
Wrap up 

Watch the Episode: On YouTube 

On this episode, Lauren shares an interview she did with <a href="https://koreaproductpost.com/unlocking-the-k-wave-with-lauren-lee-interview/">KoreaProduct Post</a>, covering everything from her journey from law to entrepreneurship to how she built her Korean beauty businesses. She reveals some of the challenges she faced along the way, how K-Beauty has impacted global markets and strategies for penetrating international markets.  Plus, what’s next for the Korean beauty industry? 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY
<ul>
<ul>
<li aria-level="1">From Law to K-Beauty: An Unexpected Path</li>
<li aria-level="1">Building a K-Beauty Empire</li>
</ul>
</ul>
<ul>
<li aria-level="1">K-Beauty Fan Following</li>
</ul>
<ul>
<li aria-level="1">The Trends </li>
</ul>
<ul>
<li aria-level="1">Competition in the market </li>
</ul>
<ul>
<li aria-level="1">Looking ahead</li>
</ul>
<ul>
<li aria-level="1">Wrap up </li>
</ul>
Watch the Episode: <a href="https://www.youtube.com/watch?v=oKFqoi_HtgM">On YouTube </a>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcast

The Korean Beauty Show

How I Built My K-Beauty Businesses

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 

Access Full Show Notes for this Episode: Here



CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
Watch the Show on Youtube



EPISODE SUMMARY 
Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea 
How brands and products become certified as “natural” and/or “organic” in Korea 
Why the Korean beauty industry isn’t happy with the current regime 
Proposed changes in 2024 and future of the natural / organic industry 
Is Natural Beauty better?
Issues with the natural beauty category 

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/is-korean-beauty-natural">Here</a>
 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
<li aria-level="1"><a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on Youtube</a></li>
</ul>
 
EPISODE SUMMARY 
<ul>
<li aria-level="1">Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea </li>
<li aria-level="1">How brands and products become certified as “natural” and/or “organic” in Korea </li>
<li aria-level="1">Why the Korean beauty industry isn’t happy with the current regime </li>
<li aria-level="1">Proposed changes in 2024 and future of the natural / organic industry </li>
<li aria-level="1">Is Natural Beauty better?</li>
<li aria-level="1">Issues with the natural beauty category </li>
</ul>

Is Korean Beauty Natural?

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

K-Beauty News: Microneedling in a Bottle - Scam? 

Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food & Drug Safety ("MFDS"). 

Tune in for the full discussion. 

Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 

Product discussed: Jung Sae Mool Essential Mool Cream 

New Product Releases 
Jelly Ko Dewy Glaze Toner Refill 
Jelly Ko White Truffle Souffle Serum Refill 
Jelly Ko Be Jelly Overnight Dream Serum Refill 

Tune in for the discussion on why we’re focusing on refills 

Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations



Products mentioned: 


Essence / Toner: Dewy Glaze Toner
Serums: 
Jelly Ko Be Jelly Overnight Dream Serum 
Jelly Ko White Truffle Souffle Serum 
Equlib Eau Briller Serum
 Zeroid Intensive Hydrating Ampoule
Oil: Equlib Le Noir Face Oil
Moisturiser: 
Bubble Tea Steam Cream 
Zeroid Intensive Cream MD 
Occlusive:
Cherry Blossom Sleeping Mask 
Avene Cicalfate

On this episode, we’re covering the MFDS’s latest crackdown on skincare products claiming to offer “microneedling in a bottle”. Plus, one of our listeners requested a Korean swap for Glow Recipe’s Niacinamide Dew Drops, which we’re answering. Lauren discusses why Jelly Ko has launched 3 skin care refills in 2024 and she introduces her Autumn/Winter K-beauty skincare routine recommendations. 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
K-Beauty News: Microneedling in a Bottle - Scam? 
Cosmetics claiming to have "microneedling" capabilities might be the latest TikTok craze but as it turns out they’re also a scam that’s been the subject of action by Korea’s Ministry of Food &amp; Drug Safety ("MFDS"). 
Tune in for the full discussion. 
Question of the Week:  Is there a Korean dupe for Glow Recipe’s Niacinamide Dew Drops? 
Product discussed: Jung Sae Mool Essential Mool Cream 
New Product Releases 
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-dewy-glaze-toner-refill">Jelly Ko Dewy Glaze Toner Refill </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-white-truffle-souffle-serum-refill">Jelly Ko White Truffle Souffle Serum Refill </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://jellyko.com/products/jelly-ko-be-jelly-overnight-dream-serum-refill">Jelly Ko Be Jelly Overnight Dream Serum Refill </a></li>
</ul>
Tune in for the discussion on why we’re focusing on refills 
Recommendation of the Week: Autumn/Winter K-beauty skincare routine recommendations
 
Products mentioned: 
 
<ol>
<ol>
<li aria-level="1">Essence / Toner: <a href="https://jellyko.com/products/jelly-ko-dewy-glaze-toner">Dewy Glaze Toner</a>  </li>
<li aria-level="1">Serums: </li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/be-jelly-overnight-dream-serum">Jelly Ko Be Jelly Overnight Dream Serum </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-white-truffle-souffle-serum">Jelly Ko White Truffle Souffle Serum </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://equlib.com/product/%EC%98%A4-%EB%B8%8C%EB%A6%AC%EC%97%90-%EC%84%B8%EB%9F%BC/29/category/45/display/1/">Equlib Eau Briller Serum</a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://search.shopping.naver.com/catalog/22954054490?query=%EC%A0%9C%EB%A1%9C%EC%9D%B4%EB%93%9C%20%EC%9D%B8%ED%85%90%EC%8B%9C%EB%B8%8C%20%EC%95%B0%ED%94%8C&amp;NaPm=ct%3Dm1ypbpfc%7Cci%3D1fb040902d9db3994f2b027351ee949d829f383c%7Ctr%3Dslsl%7Csn%3D95694%7Chk%3D24def64f64b79d95da62fd4aa2521fe6403a173d"> Zeroid Intensive Hydrating Ampoule</a></li>
</ul>
<ol>
<ol>
<ol></ol>
<li aria-level="1">Oil: <a href="https://equlib.com/product/%EB%A5%B4-%EB%88%84%EC%95%84-%ED%8E%98%EC%9D%B4%EC%8A%A4-%EC%98%A4%EC%9D%BC-%EC%95%B0%ED%94%8C-10ml/104/category/52/display/1/">Equlib Le Noir Face Oil</a></li>
<li aria-level="1">Moisturiser: </li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-bubble-tea-steam-cream">Bubble Tea Steam Cream </a></li>
</ul>
<ul>
<li aria-level="2"><a href="https://search.shopping.naver.com/catalog/35208712619?cat_id=50000440&amp;frm=NVSCPRO&amp;query=%EC%A0%9C%EB%A1%9C%EC%9D%B4%EB%93%9C+%EC%9D%B8%ED%85%90%EC%8B%9C%EB%B8%8C+%ED%81%AC%EB%A6%BC&amp;NaPm=ct%3Dm1yp4oc8%7Cci%3Dd286f77f90bf6f516db97f3731bb69980bf59d8c%7Ctr%3Dsls%7Csn%3D95694%7Chk%3Dfb0889c896b0130a81cf741a9719d4f893b2adee">Zeroid Intensive Cream MD </a></li>
</ul>
<ol>
<ol>
<ol></ol>
<li aria-level="1">Occlusive:</li>
<ol></ol>
</ol>
</ol>
<ul>
<li aria-level="2"><a href="https://jellyko.com/products/jelly-ko-cherry-blossom-sleeping-mask">Cherry Blossom Sleeping Mask </a></li>
</ul>
<ol>
<ol>
<li aria-level="2">Avene Cicalfate</li>
</ol>
</ol>

Microneedling in a Bottle - Scam?

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

CONNECT WITH ME
Book a Consultation
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY 
Glass Skin Ads 
Brands Covertly Infiltrating Online Communities to Advertise Products 
Deceptive and Unfair Marketing Claims 
Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising &amp; selling sunscreens in countries where the products aren't legally compliant. 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation</a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY 
<ol>
<li>Glass Skin Ads </li>
<li>Brands Covertly Infiltrating Online Communities to Advertise Products </li>
<li>Deceptive and Unfair Marketing Claims </li>
<li>Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations </li>
</ol>
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">here</a>

How I Built My K-Beauty Businesses

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