In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

Access Full Show Notes: Here

CONNECT WITH ME
Book a Consultation
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY 
Glass Skin Ads 
Brands Covertly Infiltrating Online Communities to Advertise Products 
Deceptive and Unfair Marketing Claims 
Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising &amp; selling sunscreens in countries where the products aren't legally compliant. 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">Here</a> 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation</a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY 
<ol>
<li>Glass Skin Ads </li>
<li>Brands Covertly Infiltrating Online Communities to Advertise Products </li>
<li>Deceptive and Unfair Marketing Claims </li>
<li>Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations </li>
</ol>
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">here</a>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcast

The Korean Beauty Show

Dodgy K-Beauty Marketing Tactics

On today’s episode we’re covering all the latest Korean beauty news headlines - Korea’s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry’s newest dialect. Plus, Lauren answers a listener’s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.  

 

Access Full Show Notes for this Episode Here


CONNECT WITH ME  


Book a Consultation 


Watch the Show on YouTube 


Follow me on Threads


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz

 

News Headlines:


Korea’s Domestic Cosmetics Market Reaches New Heights 


Top Trends at Cosmoprof Asia


Small Dose Cosmetics 


How Social Media Created Beauty’s New Dialect

 

Question of the Week: Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?

 

K-Beauty Products to Try

Products Mentioned: 


Age20s Essence Cover Pact Crystal Shining Drop Edition


Age20s Signature Essence Cover Pact Intense 

 

RECOMMENDATION OF THE WEEK: Atopalm for babies & kids


Atopalm Tok Tok Facial Sun Pact


Atopalm Outdoor Sun Stick 


Atopalm Top to Toe Wash 


Atopalm Gentle Baby Wash


Pregnancy Stretch Mark Cream & Massage Oil 


Cream Massage Oil 

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

On today&rsquo;s episode we&rsquo;re covering all the latest Korean beauty news headlines - Korea&rsquo;s domestic cosmetics market reaching new heights, the top trends at Cosmoprof Asia, the small dose cosmetics trend and how social media created the beauty industry&rsquo;s newest dialect. Plus, Lauren answers a listener&rsquo;s question about beauty standards, and shares her recommendation for Korean makeup cushions to try, plus a selection of K-Beauty products for babies and kids.&nbsp;&nbsp;
&nbsp;
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/can-beauty-products-exist-independently-of-beauty-standards">Here</a>
 CONNECT WITH ME&nbsp;&nbsp;
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.threads.net/@lauren.kbeauty">Follow me on Threads</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
&nbsp;
News Headlines:
<ol>
<li dir="ltr" aria-level="1">
Korea&rsquo;s Domestic Cosmetics Market Reaches New Heights&nbsp;
</li>
<li dir="ltr" aria-level="1">
Top Trends at Cosmoprof Asia
</li>
<li dir="ltr" aria-level="1">
Small Dose Cosmetics&nbsp;
</li>
<li dir="ltr" aria-level="1">
How Social Media Created Beauty&rsquo;s New Dialect
</li>
</ol>
&nbsp;
Question of the Week:&nbsp;Can beauty products exist independently of beauty standards, and how do you see this dynamic playing out differently between Korean and Western beauty markets?
&nbsp;
K-Beauty Products to Try
Products Mentioned:&nbsp;
<ul>
<li dir="ltr" aria-level="1">
<a href="https://age20s.co.kr/product/%EC%97%90%EC%84%BC%EC%8A%A4-%EC%BB%A4%EB%B2%84-%ED%8C%A9%ED%8A%B8-%EB%89%B4%EC%98%A4%EB%A6%AC%EC%A7%80%EB%84%90-%EC%83%A4%EC%9D%B4%EB%8B%9D-%EB%93%9C%EB%A1%AD%EC%8A%A4-%EC%97%90%EB%94%94%EC%85%98-%ED%8D%BC%ED%94%8C-%EC%84%B8%ED%8A%B8-%EC%BC%80%EC%9D%B4%EC%8A%A4%EB%A6%AC%ED%95%84-2%EA%B0%9C/224/category/51/display/1/">Age20s Essence Cover Pact Crystal Shining Drop Edition</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3VnNe0Z">Age20s Signature Essence Cover Pact Intense&nbsp;</a>
</li>
</ul>
&nbsp;
RECOMMENDATION OF THE WEEK: Atopalm for babies &amp; kids
<ul>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3BglxjF">Atopalm Tok Tok Facial Sun Pact</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3OGet2M">Atopalm Outdoor Sun Stick&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3Zjc2bw">Atopalm Top to Toe Wash&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3CVkUwz">Atopalm Gentle Baby Wash</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/4eZYcR9">Pregnancy Stretch Mark Cream &amp; Massage Oil&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://neopharmshop.co.kr/product/detail.html?product_no=2176&amp;cate_no=48&amp;display_group=1">Cream Massage Oil&nbsp;</a>
</li>
</ul>
&nbsp;
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.&nbsp;
&nbsp;

Can Beauty Products Exist Independently of Beauty Standards?

Tune in for a fun new segment where we “rate” the best and worst of Korean skincare. On today’s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out. 


CONNECT WITH ME  


Book a Consultation 


Watch the Show on YouTube 


Follow me on Threads


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz

Products Mentioned in this Episode


Laneige Lip Sleeping Mask


Laneige Cream Skin Refiner


Laneige Glowy Makeup Serum


Laneige Water Sleeping Mask 


Laneige Radian-C Cream 


Laneige Radian-C Spot Serum 


Laneige BB Cushions


Laneige Lip Glowy Balm 


Laneige Bouncy and Firm Eye Sleeping Mask

 

All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

 

Tune in for a fun new segment where we &ldquo;rate&rdquo; the best and worst of Korean skincare. On today&rsquo;s episode, Lauren is sharing the best and worst of cult K-Beauty Laneige, offering her insights as a distributor of Laneige products for over 10 years. Which products did customers love and which ended in tears for everyone? Tune in to find out.&nbsp;
 CONNECT WITH ME&nbsp;&nbsp;
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.threads.net/@lauren.kbeauty">Follow me on Threads</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
Products Mentioned in this Episode
<ul>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/4gehEdQ">Laneige Lip Sleeping Mask</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3CVj5Qf">Laneige Cream Skin Refiner</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3D0vsuk">Laneige Glowy Makeup Serum</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3OZd0Ff">Laneige Water Sleeping Mask&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/49jZp4A">Laneige Radian-C Cream&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.laneige.com/int/en/skincare/radian-c-spot-serum.html">Laneige Radian-C Spot Serum&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.laneige.com/int/en/makeup/">Laneige BB Cushions</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3ZrpSJ4">Laneige Lip Glowy Balm&nbsp;</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/4g2zEsc">Laneige Bouncy and Firm Eye Sleeping Mask</a>
</li>
</ul>
&nbsp;
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 
&nbsp;

Best and Worst of Laneige

2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. 



Full Show Notes Are Available Here 



CONNECT WITH ME  


Book a Consultation 


Watch the Show on YouTube 


Follow me on Threads


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz



K-Beauty News Headlines 



Skincare & Makeup Dupes are exploding in popularity in Korea

Products Mentioned: 


Son & Park Arti Spread Color Balm


Chanel Lip & Cheek Balm 


Holika Holika eyeshadow 


Dior Loose Blush


BECHIC Makeup Spatula 


Picasso Makeup Spatula


Plu Cica Booster Reedle Shot 


VT Reedle Shot


Daiso Pudding Pots 


Fwee Pudding Pots 

Data: 헤럴드경제 



Previous Korean Beauty Show Podcast Episodes on Dupes:


Best K-Beauty Dupes for Expensive Products 


Best Korean Skincare Dupes in 2022 


Best K-Beauty Skincare Dupes in 2024 


Best K-Beauty Makeup Dupes in 2024 



Top Selling Korean Beauty Products on Amazon for Q3 2024

Products Mentioned:


Biodance Collagen Mask 


COSRX Advanced Snail 96 Mucin Essence 

Data: MarketDefense x Beauty Matter 



Jelly Ko is now available at eCosmetics

Shop: Jelly Ko Collection 



Cleanical Beauty Panel 

Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency & the Rise of 'Cleanical' Beauty”

Register Here



Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin” 




Podcast episode on how to do Korean facial massage. 



K-Beauty to Try: Ciracle Red Spot Cream



Recommendation of the Week:  Korean Film “Uprising” (전,란; lit. War and Revolt) 





All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

2024 is officially the year of the dupe in Korea! Lauren rounds up the skincare and makeup products making headlines, plus a look at which Korean beauty products hit the top of the charts in the US recently. We’re answering a listener’s question about gua sha, sharing a product recommendation for acne prone skin and a Korean movie to add to your watch list. 
 
Full Show Notes Are Available <a href="https://stylestory.com.au/blogs/style-story/beauty-dupes-making-headlines-in-korea">Here </a>
 
CONNECT WITH ME  
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.threads.net/@lauren.kbeauty">Follow me on Threads</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
 
K-Beauty News Headlines 
 
Skincare &amp; Makeup Dupes are exploding in popularity in Korea
Products Mentioned: 
<ul>
<li dir="ltr" aria-level="1">
Son &amp; Park Arti Spread Color Balm
</li>
<li dir="ltr" aria-level="1">
Chanel Lip &amp; Cheek Balm 
</li>
<li dir="ltr" aria-level="1">
Holika Holika eyeshadow 
</li>
<li dir="ltr" aria-level="1">
Dior Loose Blush
</li>
<li dir="ltr" aria-level="1">
BECHIC Makeup Spatula 
</li>
<li dir="ltr" aria-level="1">
Picasso Makeup Spatula
</li>
<li dir="ltr" aria-level="1">
Plu Cica Booster Reedle Shot 
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3OE6fbL">VT Reedle Shot</a>
</li>
<li dir="ltr" aria-level="1">
Daiso Pudding Pots 
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/4fOavRo">Fwee Pudding Pots </a>
</li>
</ul>
Data: 헤럴드경제 
 
Previous Korean Beauty Show Podcast Episodes on Dupes:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/blogs/podcast/best-k-beauty-dupes-and-swaps-for-expensive-products-ep-11?_pos=12&amp;_sid=299bc13ed&amp;_ss=r">Best K-Beauty Dupes for Expensive Products </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/blogs/podcast/best-korean-skincare-dupes-in-2022?_pos=10&amp;_sid=299bc13ed&amp;_ss=r">Best Korean Skincare Dupes in 2022 </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/blogs/podcast/best-k-beauty-skincare-dupes-in-2024?_pos=11&amp;_sid=299bc13ed&amp;_ss=r">Best K-Beauty Skincare Dupes in 2024 </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024?_pos=15&amp;_sid=299bc13ed&amp;_ss=r">Best K-Beauty Makeup Dupes in 2024 </a>
</li>
</ul>
 
Top Selling Korean Beauty Products on Amazon for Q3 2024
Products Mentioned:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3ZcPRot">Biodance Collagen Mask </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3ZhKdSe">COSRX Advanced Snail 96 Mucin Essence </a>
</li>
</ul>
Data: MarketDefense x Beauty Matter 
 
Jelly Ko is now available at eCosmetics
Shop: <a href="https://www.ecosmetics.com/brand/jelly-ko/?productFilter=&amp;pPgNo=1">Jelly Ko Collection </a>
 
Cleanical Beauty Panel 
Join me and other industry experts on the 27th of November for an online panel on the rise of cleanical beauty: “Coming clean: Science, Transparency &amp; the Rise of 'Cleanical' Beauty”
Register <a href="https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&amp;ShowUUID=795728F5-F898-47FB-98AD-677A36B5F809&amp;GroupID=Onyx&amp;AffiliateData=Social-Banner-CLB24_Speakers">Here</a>
 
Question of the Week: “Hi Lauren I just wanted to say that I love your podcast. I listen to it on my day off each week as my chill moment. I wanted to ask what you think of Gua sha and if you think it helps your skin” 
 
<ul>
<li dir="ltr" aria-level="1">
Podcast episode on <a href="https://stylestory.com.au/blogs/podcast/korean-facial-massage-ep-47?srsltid=AfmBOop9I3DD8nSL1YvlqJ-ncTn6oiyrVxbUmaMyYNcKXg12nuf6w-NX">how to do Korean facial massage</a>. 
</li>
</ul>
 
K-Beauty to Try: Ciracle Red Spot Cream
 
Recommendation of the Week:  Korean Film “Uprising” (전,란; lit. War and Revolt) 
 
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

Dodgy K-Beauty Marketing Tactics

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