In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

Access Full Show Notes: Here

CONNECT WITH ME
Book a Consultation
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY 
Glass Skin Ads 
Brands Covertly Infiltrating Online Communities to Advertise Products 
Deceptive and Unfair Marketing Claims 
Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising &amp; selling sunscreens in countries where the products aren't legally compliant. 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">Here</a> 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation</a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY 
<ol>
<li>Glass Skin Ads </li>
<li>Brands Covertly Infiltrating Online Communities to Advertise Products </li>
<li>Deceptive and Unfair Marketing Claims </li>
<li>Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations </li>
</ol>
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">here</a>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcast

The Korean Beauty Show

Dodgy K-Beauty Marketing Tactics

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. 

Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. 



Access Full Show Notes: Here



CONNECT WITH ME  


Book a Consultation 


Watch the Show on YouTube 


Follow me on Threads


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz



Products Mentioned in this Episode 
Fwee Pudding Pots 
Korean Makeup Spatula
Dasique Pro Concealer Palette 
Missha M Perfect Cover BB Cream


Skin79’s Super Plus Beblesh Balm


Parnell Cicamanu Cushion
AHC Aura Secret Tone Up Cream 


Romand Better Than Palette
Rom&nd Juicy Lasting Tint 
Heimish Artless Glow Base


Laneige Glowy Makeup Serum



All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast. 

When it comes to viral trending Korean makeup it can be hard to know which ones are worth the hype and which are all hot air. Luckily for you, I’ve tried and tested the top trending products and today we're going to sort the good from the bad for you. 
Tune in if you don't want to waste a single dollar more on over-hyped products that don't do what they say. 
 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/trending-korean-makeup-worth-it-or-not">Here</a> 
 
CONNECT WITH ME  
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.threads.net/@lauren.kbeauty">Follow me on Threads</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
 
Products Mentioned in this Episode 
<ul>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/4emH4od">Fwee Pudding Pots </a></li>
<li dir="ltr" aria-level="1"><a href="https://stylestory.com.au/collections/makeup/products/korean-picasso-makeup-spatula-korean-picasso-makeup-spatula-set-professional-facial-makeup-tools">Korean Makeup Spatula</a></li>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/3UO1DTT">Dasique Pro Concealer Palette </a></li>
<li dir="ltr" aria-level="1"><a href="https://stylestory.com.au/products/missha-m-perfect-cover-bb-cream">Missha M Perfect Cover BB Cream</a></li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/4emH4od">Skin79’s Super Plus Beblesh Balm</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/40DZ6zh">Parnell Cicamanu Cushion</a> 
</li>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/3CqvU4M">AHC Aura Secret Tone Up Cream </a></li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/collections/makeup/products/rom-nd-better-than-palette">Romand Better Than Palette</a>
</li>
<li dir="ltr" aria-level="1"><a href="https://stylestory.com.au/products/rom-nd-juicy-lasting-tint">Rom&amp;nd Juicy Lasting Tint </a> </li>
<li dir="ltr" aria-level="1"><a href="https://amzn.to/40CSIs1">Heimish Artless Glow Base</a></li>
<li dir="ltr" aria-level="1">
<a href="https://amzn.to/3O5pdrl">Laneige Glowy Makeup Serum</a>
</li>
</ul>
 
All products recommended on the Korean Beauty Show podcast are personally selected by us. Some of our Show Notes include affiliate links. If you buy something through one of these links we may earn an affiliate commission. This helps offset the costs associated with producing the podcast.

Trending Korean Makeup - Worth It or Not?

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  

Access Full Show Notes:Here



CONNECT WITH ME 


Book a Consultation 


Watch the Show on YouTube 


My Instagram


Shop Kbeauty


Shop Jelly Ko 


Follow us on TikTok 


Stay up to date with the latest K-Beauty


Find Your Perfect K-Beauty Product Quiz

K-Beauty News


Korea surpasses France as the top exporter of beauty products to the US this year:


Gelato Glaze Lip Mask wins Prevention Best of Beauty Award 

Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 

K-Beauty to Try:

Product mentioned:


VDL Cover Stain Perfecting Foundation

Recommendation of the Week

 Dr Rachel Ho

Korea has officially surpassed France as the top exporter of beauty products to the US. But how do Korean beauty brands differ from global beauty brands? Lauren takes a look at the data and offers her thoughts as an industry veteran. Plus, stick around if you’re keen to hear which Korean foundation to try, plus a recommendation for an expert who breaks down the science behind your favourite Korean skin care products.  
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/podcast/k-beauty-vs-top-trending-global-beauty">Here</a> 
 
CONNECT WITH ME 
<ul>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on YouTube </a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.stylestory.com.au/">Shop Kbeauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="http://www.jellyko.com.au/">Shop Jelly Ko </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a>
</li>
<li dir="ltr" aria-level="1">
<a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a>
</li>
</ul>
K-Beauty News
<ul>
<li dir="ltr" aria-level="1">
Korea surpasses France as the top exporter of beauty products to the US this year:
</li>
<li dir="ltr" aria-level="1">
<a href="https://jellyko.com/products/jelly-ko-gelato-glaze-lip-mask">Gelato Glaze Lip Mask</a> wins Prevention Best of Beauty Award 
</li>
</ul>
Question of the Week: How do Korean beauty brands differ from those that are supposed to be the best in the world? 
K-Beauty to Try:
Product mentioned:
<ul>
<li dir="ltr" aria-level="1">
<a href="https://global.oliveyoung.com/product/detail?prdtNo=GA231020802&amp;srsltid=AfmBOoqYIVCeW5kLRGIZTOZXMBq08EFkRJzLzZ2ngs18VRfMKXB0kSyG">VDL Cover Stain Perfecting Foundation</a> 
</li>
</ul>
Recommendation of the Week
<a href="https://www.instagram.com/drrachelho?igsh=MWY1NGhmeTZpdGYxbA=="> Dr Rachel Ho</a>

K-Beauty vs Top Trending Global Beauty

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 

Access Full Show Notes for this Episode: Here



CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz
Watch the Show on Youtube



EPISODE SUMMARY 
Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea 
How brands and products become certified as “natural” and/or “organic” in Korea 
Why the Korean beauty industry isn’t happy with the current regime 
Proposed changes in 2024 and future of the natural / organic industry 
Is Natural Beauty better?
Issues with the natural beauty category 

We’re answering one of the most Googled questions about Korean beauty. Lauren discusses the current regulatory framework for a product to become certified in Korea as “natural” or “organic”, and why the industry has pushed for the system to be abolished. And are natural beauty products actually better? Tune in for the discussion. 
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/is-korean-beauty-natural">Here</a>
 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
<li aria-level="1"><a href="https://www.youtube.com/@thekoreanbeautyshowpodcast">Watch the Show on Youtube</a></li>
</ul>
 
EPISODE SUMMARY 
<ul>
<li aria-level="1">Natural and Organic Cosmetics: The Cosmetic Regulatory Framework in Korea </li>
<li aria-level="1">How brands and products become certified as “natural” and/or “organic” in Korea </li>
<li aria-level="1">Why the Korean beauty industry isn’t happy with the current regime </li>
<li aria-level="1">Proposed changes in 2024 and future of the natural / organic industry </li>
<li aria-level="1">Is Natural Beauty better?</li>
<li aria-level="1">Issues with the natural beauty category </li>
</ul>

Dodgy K-Beauty Marketing Tactics

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