In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising & selling sunscreens in countries where the products aren't legally compliant. 

CONNECT WITH ME
Book a Consultation
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Shop Kbeauty
Shop Jelly Ko 
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Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

EPISODE SUMMARY 
Glass Skin Ads 
Brands Covertly Infiltrating Online Communities to Advertise Products 
Deceptive and Unfair Marketing Claims 
Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations 

Access Full Show Notes for this Episode here

In 2024, there are more than a few dodgy K-Beauty marketing tactics doing the rounds. Thanks to the rise of social media we are seeing more brands and advertisers trying to create a viral moment for their product, leading some to rely on questionable marketing tactics to do so. On this episode, we're covering "those" glass skin ads, deceptive and misleading advertising claims, brands infiltrating online communities to plant reviews and hype products, plus brands and retailers advertising &amp; selling sunscreens in countries where the products aren't legally compliant. 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation</a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
EPISODE SUMMARY 
<ol>
<li>Glass Skin Ads </li>
<li>Brands Covertly Infiltrating Online Communities to Advertise Products </li>
<li>Deceptive and Unfair Marketing Claims </li>
<li>Advertising Sunscreens in Countries Where the Products Don't Meet Local Regulations </li>
</ol>
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/dodgy-k-beauty-marketing-tactics">here</a>

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcast

The Korean Beauty Show

Dodgy K-Beauty Marketing Tactics

On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

Access Full Show Notes for this Episode here

K-Beauty News Headlines
Shinsegae Acquires AMUSE 
What this means for the Shingsegae portfolio 
How this acquisition is different from past brand acquisitions 
What this tells us about global expansion plans among Korea’s top conglomerates 
Update on What’s Going On at STYLE STORY and Jelly Ko 

Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

On this episode, we’re chatting the business of K-Beauty with a look behind the scenes of one of Korea’s largest conglomerates, Shinsegae, who has just announced that it has acquired Gen-Z brand AMUSE. Plus, while we’re on the topic of Korean beauty businesses, Lauren does an explainer of exactly what’s going on over at STYLE STORY at Jelly Ko. 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
Access Full Show Notes for this Episode <a href="https://stylestory.com.au/blogs/podcast/the-business-of-k-beauty">here</a>
K-Beauty News Headlines
<ul>
<li aria-level="1">Shinsegae Acquires AMUSE </li>
<ul>
<li aria-level="2">What this means for the Shingsegae portfolio </li>
<li aria-level="2">How this acquisition is different from past brand acquisitions </li>
<li aria-level="2">What this tells us about global expansion plans among Korea’s top conglomerates </li>
</ul>
<li aria-level="1">Update on What’s Going On at STYLE STORY and Jelly Ko </li>
</ul>
Recommendation of the Week:  ZEROID Derma Shield Cream MD 50g SPF50+ PA++++

The Business of K-Beauty

If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. 


CONNECT WITH ME
Book a Consultation 
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo

Topics Covered in this Expo 
At Home Beauty Devices
Nail salon tech 
Pimple Patches
Pad style products  
Diet pills and systems
Custom skincare 
Top Trending Ingredients 
Hair and scalp care 
K-Beauty Brands attending the Expo 
Who would I recommend the Cosmo Beauty Expo to?

If you’re curious about what goes on at a K-Beauty expo in Korea then don’t miss this episode. Lauren covers what’s trending in K-Beauty in 2024 for devices, ingredients, skin and hair care, plus who would benefit the most from attending this expo. 
 CONNECT WITH ME
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/k-beauty-consultancy">Book a Consultation </a></li>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
Access Full Show Notes for this Episode Here: https://stylestory.com.au/blogs/podcast/top-k-beauty-trends-at-the-cosmo-beauty-expo
Topics Covered in this Expo 
<ul>
<li aria-level="1">At Home Beauty Devices</li>
<li aria-level="1">Nail salon tech </li>
<li aria-level="1">Pimple Patches</li>
<li aria-level="1">Pad style products  </li>
<li aria-level="1">Diet pills and systems</li>
<li aria-level="1">Custom skincare </li>
<li aria-level="1">Top Trending Ingredients </li>
<li aria-level="1">Hair and scalp care </li>
<li aria-level="1">K-Beauty Brands attending the Expo </li>
<li aria-level="1">Who would I recommend the Cosmo Beauty Expo to?</li>
</ul>

Top K-Beauty Trends at the Cosmo Beauty Expo

If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!



Access Full Show Notes: https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024



CONNECT WITH ME
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz



Best Glass Skin Products in 2024 - the Essence

Products mentioned: 
COSRX Advanced Snail 96 Mucin Power Essence
Mixsoon's Bean Essence



Best Glass Skin Products in 2024 - the Toner

Product mentioned:
Jelly Ko Dewy Glaze Toner



Best Glass Skin Products in 2024 - the Clay Masks

Product mentioned:
Subi's Holo Dream Mask & Brush



Best Glass Skin Products in 2024 - the Serum 

Product mentioned: 
Tosowoong Aqua Ampoule Ampoule



Best Glass Skin Products in 2024 - The Moisturiser

Product mentioned:  
Jelly Ko Bubble Tea Steam Cream

If you're searching for the best K-Beauty products to guarantee the glass skin glow in 2024 you're in the right place. Let's take a look at some of the tried and tested favourites and their more modern counterparts!
 
Access Full Show Notes: <a href="https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024">https://stylestory.com.au/blogs/style-story/best-glass-skin-products-in-2024</a>
 
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
<li aria-level="1"><a href="http://www.stylestory.com.au/">Shop Kbeauty</a></li>
<li aria-level="1"><a href="http://www.jellyko.com.au/">Shop Jelly Ko </a></li>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
 
Best Glass Skin Products in 2024 - the Essence
Products mentioned: 
<ul>
<li><a href="https://stylestory.com.au/products/cosrx-advanced-snail-96-mucin-power-essence">COSRX Advanced Snail 96 Mucin Power Essence</a> </li>
<li><a href="https://stylestory.com.au/products/mixsoon-bean-essence-50ml">Mixsoon's Bean Essence</a> </li>
</ul>
 
Best Glass Skin Products in 2024 - the Toner
Product mentioned:
<ul>
<li><a href="https://stylestory.com.au/products/jelly-ko-dewy-glaze-toner">Jelly Ko Dewy Glaze Toner</a></li>
</ul>
 
Best Glass Skin Products in 2024 - the Clay Masks
Product mentioned:
<ul>
<li><a href="https://stylestory.com.au/products/subi-holo-dream-brightening-pore-minimizing-mask">Subi's Holo Dream Mask &amp; Brush</a> </li>
</ul>
 
Best Glass Skin Products in 2024 - the Serum 
Product mentioned: 
<ul>
<li><a href="https://stylestory.com.au/collections/brand-tosowoong/products/tosowoong-hyaluronic-acid-aqua-ampoule-100ml">Tosowoong Aqua Ampoule Ampoule </a></li>
</ul>
 
Best Glass Skin Products in 2024 - The Moisturiser
Product mentioned:  
<ul>
<li><a href="https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-bubble-tea-steam-cream">Jelly Ko Bubble Tea Steam Cream</a></li>
</ul>

Dodgy K-Beauty Marketing Tactics

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