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K-Beauty Marketing Trends That Need to Die in 2026

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K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examines the K-Beauty marketing trends that need to die in 2026 and why they matter for consumer trust, regulation and skin health.

This episode covers:

  • How exosome skincare lost its scientific meaning and why Korean regulators intervened
  • Why topical PDRN marketing blurred the line between cosmetics and injectable treatments
  • The ongoing misuse of spicules marketed as “microneedling in a bottle”
  • How oversized skincare PR stunts promote overconsumption and environmental waste
  • Why skincare theatre and viral gimmicks undermine skincare education and credibility

Lauren also explains how misleading skincare marketing creates regulatory risk, confuses consumers and has the potential to damage long-term trust in the Korean beauty industry.

For full show notes and resources, visit: stylestory.com.au/blogs/podcast

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