If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024. 

Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024

CONNECT WITH ME
My Instagram
Shop Kbeauty
Shop Jelly Ko 
Follow us on TikTok 
Stay up to date with the latest K-Beauty
Find Your Perfect K-Beauty Product Quiz

If you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon 

Best Korean Beauty Makeup Dupes in 2024 
Dior Addict Lip Maximizer Gloss in #002 Opal > Rom&nd Glasting Water Gloss in shade #00 Meteor Track
Rare Beauty Soft Pinch Liquid Blush Bliss > Apieu Juicy Pang Blusher in PK03 Guava
Glow Recipe Sunscreen > Heimish Artless Glow Base
Huda Beauty Easy Bake Loose Powder > Innisfree No Sebum Mineral Powder
IT Cosmetics CC+ Cream Oil-Free Matte with SPF 40> Missha M Perfect Cover BB Cream
Charlotte Tilbury Lipstick, Pillow Talk > Peripera Ink Velvet in Bouquet Nude 
Fenty Beauty Poutsicle Hydrating Lip Stain in Mai Type > Romand Dewyful Water Tint in 06 Thulian
Rare Beauty Warm Wishes Effortless Bronzer Stick > Etude House Play 101 Stick Contour Duo

Also mentioned: Too Cool for School Art Class by Rodin.  

If you’re a fan of beauty dupes and swaps then stick around for today’s episode because we’re doing a round-up of some of the best Korean beauty dupes and swaps for popular makeup products in 2024. 
Access Full Show Notes for this Episode: <a href="https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024">https://stylestory.com.au/blogs/podcast/best-k-beauty-makeup-dupes-in-2024</a>
CONNECT WITH ME
<ul>
<li aria-level="1"><a href="http://www.instagram.com/lauren.kbeauty">My Instagram</a></li>
</ul>
<ul>
<li aria-level="1"><a href="http://www.stylestory.com.au">Shop Kbeauty</a></li>
</ul>
<ul>
<li aria-level="1"><a href="http://www.jellyko.com.au">Shop Jelly Ko </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://www.tiktok.com/@stylestory_kbeauty">Follow us on TikTok </a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/pages/free-gift-signup">Stay up to date with the latest K-Beauty</a></li>
</ul>
<ul>
<li aria-level="1"><a href="https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/">Find Your Perfect K-Beauty Product Quiz</a></li>
</ul>
If you like the show and want to support us you can buy your korean beauty products from us on stylestory.com.au, jellyko.com or on Amazon 
Best Korean Beauty Makeup Dupes in 2024 
<ol>
<li aria-level="1">Dior Addict Lip Maximizer Gloss in #002 Opal &gt; <a href="https://stylestory.com.au/collections/makeup/products/rom-nd-glasting-water-gloss">Rom&amp;nd Glasting Water Gloss in shade #00 Meteor Track</a></li>
<li aria-level="1">Rare Beauty Soft Pinch Liquid Blush Bliss &gt; <a href="https://stylestory.com.au/collections/makeup/products/apieu-juicy-pang-blusher">Apieu Juicy Pang Blusher in PK03 Guava</a></li>
<li aria-level="1">Glow Recipe Sunscreen &gt;<a href="https://stylestory.com.au/collections/makeup/products/heimish-artless-glow-base"> Heimish Artless Glow Base</a></li>
<li aria-level="1">Huda Beauty Easy Bake Loose Powder &gt; <a href="https://stylestory.com.au/collections/makeup/products/innisfree-no-sebum-mineral-powder">Innisfree No Sebum Mineral Powder</a></li>
<li aria-level="1">IT Cosmetics CC+ Cream Oil-Free Matte with SPF 40&gt; <a href="https://stylestory.com.au/collections/makeup/products/missha-m-perfect-cover-bb-cream">Missha M Perfect Cover BB Cream</a></li>
<li aria-level="1">Charlotte Tilbury Lipstick, Pillow Talk &gt; <a href="https://stylestory.com.au/collections/makeup/products/peripera-ink-the-velvet-lip-tint">Peripera Ink Velvet in Bouquet Nude </a></li>
<li aria-level="1">Fenty Beauty Poutsicle Hydrating Lip Stain in Mai Type &gt; <a href="https://stylestory.com.au/collections/makeup/products/rom-nd-dewyful-water-tint-lip-gloss">Romand Dewyful Water Tint in 06 Thulian</a></li>
<li aria-level="1">Rare Beauty Warm Wishes Effortless Bronzer Stick &gt; Etude House Play 101 Stick Contour Duo</li>
</ol>
Also mentioned: <a href="https://stylestory.com.au/collections/makeup/products/too-cool-for-school-artclass-by-rodin-shading">Too Cool for School Art Class by Rodin</a>.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you’ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty platform STYLE STORY as she talks K-Beauty live from Seoul, South Korea. If you want an insight into the products, ingredients and trends you&rsquo;ll be seeing next in beauty as well as how to perfect your own K-Beauty routine, then this is the podcast for you.

The Korean Beauty Show Podcast

The Korean Beauty Show

Best K-Beauty Makeup Dupes in 2024

Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die in 2026, focusing on how hype, sensation and viral appeal often break down when products meet real skin.

For full show notes and resources, visit STYLE STORY 

This episode covers:
The positioning of grinding cleansing balms on social media versus actual use 
Cheilitis (inflammation of the lips) being linked to one of Korea (and Lauren’s) most beloved lip tints
Why “mineral” sunscreen marketing can be misleading and why it matters for those with sensitive skin and conditions like rosacea 
How K-Beauty marketing increasingly rewards spectacle and sensation over routine-friendly design

Lauren also explains why these experiences are not isolated product failures, but oftentimes symptoms of a broader K-Beauty marketing problem. In the last few years a lot of products have been optimised for novelty, texture shots and performance on short form social media rather than optimised for daily use.

This episode is not about shaming brands or people who might love the products but about understanding how skincare claims, formats and ingredient choices interact with real skin biology.

 

Products Mentioned in this Episode

Dr. Melaxin Eyephalt Cream

Grinding cleansing balms 

Rom&nd lip tints

Some By Mi mineral sunscreen

 

Connect with Lauren

Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis 

Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy

Instagram: instagram.com/lauren.kbeauty

TikTok: tiktok.com/@stylestory_kbeauty

Threads: threads.net/@lauren.kbeauty

YouTube: youtube.com/@thekoreanbeautyshowpodcast

Work with STYLE STORY: stylestory.com.au/pages/contact-us

Shop Jelly Ko: jellyko.com

 

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. 

 

A Small Request If you use insights, details or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

Lauren shares the worst K-Beauty products and formats she personally tried in 2025 and explains why they failed in real-world use. This episode is a follow-through from the previous discussion on K-Beauty marketing trends that need to die in 2026, focusing on how hype, sensation and viral appeal often break down when products meet real skin.
For full show notes and resources, visit <a href="https://stylestory.com.au/blogs/podcast/exposing-the-worst-k-beauty-products-i-tried-in-2025">STYLE STORY&nbsp;</a>
This episode covers:
<ul>
<li>The positioning of grinding cleansing balms on social media versus actual use&nbsp;</li>
<li>Cheilitis (inflammation of the lips) being linked to one of Korea (and Lauren&rsquo;s) most beloved lip tints</li>
<li>Why &ldquo;mineral&rdquo; sunscreen marketing can be misleading and why it matters for those with sensitive skin and conditions like rosacea&nbsp;</li>
<li>How K-Beauty marketing increasingly rewards spectacle and sensation over routine-friendly design</li>
</ul>
Lauren also explains why these experiences are not isolated product failures, but oftentimes symptoms of a broader K-Beauty marketing problem. In the last few years a lot of products have been optimised for novelty, texture shots and performance on short form social media rather than optimised for daily use.
This episode is not about shaming brands or people who might love the products but about understanding how skincare claims, formats and ingredient choices interact with real skin biology.
&nbsp;
Products Mentioned in this Episode
<a href="https://amzn.to/3NtHsJX">Dr. Melaxin Eyephalt Cream</a>
<a href="https://amzn.to/4sQrKIV">Grinding cleansing balms </a>
<a href="https://amzn.to/4jO5CuV">Rom&amp;nd lip tints</a>
<a href="https://amzn.to/4jO5CuV">Some By Mi mineral sunscreen</a>
&nbsp;
Connect with Lauren
Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis&nbsp;
Book a Consultation: <a href="http://stylestory.com.au/pages/k-beauty-consultancy">stylestory.com.au/pages/k-beauty-consultancy</a>
Instagram: <a href="http://instagram.com/lauren.kbeauty">instagram.com/lauren.kbeauty</a>
TikTok: <a href="http://tiktok.com/@stylestory_kbeauty">tiktok.com/@stylestory_kbeauty</a>
Threads: <a href="http://threads.net/@lauren.kbeauty">threads.net/@lauren.kbeauty</a>
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Work with STYLE STORY: <a href="http://stylestory.com.au/pages/contact-us">stylestory.com.au/pages/contact-us</a>
Shop Jelly Ko: <a href="http://jellyko.com">jellyko.com</a>
&nbsp;
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.&nbsp;
&nbsp;
A Small Request&nbsp;If you use insights, details or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

Exposing the Worst K-Beauty Products I Tried in 2025

K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examines the K-Beauty marketing trends that need to die in 2026 and why they matter for consumer trust, regulation and skin health.

This episode covers:
How exosome skincare lost its scientific meaning and why Korean regulators intervened
Why topical PDRN marketing blurred the line between cosmetics and injectable treatments
The ongoing misuse of spicules marketed as “microneedling in a bottle”
How oversized skincare PR stunts promote overconsumption and environmental waste
Why skincare theatre and viral gimmicks undermine skincare education and credibility

Lauren also explains how misleading skincare marketing creates regulatory risk, confuses consumers and has the potential to damage long-term trust in the Korean beauty industry.

For full show notes and resources, visit: stylestory.com.au/blogs/podcast

Connect with Lauren
Book a Consultation: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Work with STYLE STORY: stylestory.com.au/pages/contact-us
Shop Jelly Ko: jellyko.com
Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis 

Affiliate Disclaimer

Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show. 

A Small Request If you use insights, frameworks or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

K-Beauty marketing reached a breaking point in 2025. Scientific language became performance, clinical procedures were mimicked with cosmetics and skincare education was replaced by spectacle. In Episode 275 of The Korean Beauty Show podcast, K-Beauty expert and industry consultant Lauren Lee examines the K-Beauty marketing trends that need to die in 2026 and why they matter for consumer trust, regulation and skin health.
This episode covers:
<ul>
<li aria-level="1">How exosome skincare lost its scientific meaning and why Korean regulators intervened</li>
<li aria-level="1">Why topical PDRN marketing blurred the line between cosmetics and injectable treatments</li>
<li aria-level="1">The ongoing misuse of spicules marketed as &ldquo;microneedling in a bottle&rdquo;</li>
<li aria-level="1">How oversized skincare PR stunts promote overconsumption and environmental waste</li>
<li aria-level="1">Why skincare theatre and viral gimmicks undermine skincare education and credibility</li>
</ul>
Lauren also explains how misleading skincare marketing creates regulatory risk, confuses consumers and has the potential to damage long-term trust in the Korean beauty industry.
For full show notes and resources, visit: stylestory.com.au/blogs/podcast
Connect with Lauren
<ul>
<li aria-level="1">Book a Consultation: <a href="http://stylestory.com.au/pages/k-beauty-consultancy">stylestory.com.au/pages/k-beauty-consultancy</a></li>
<li aria-level="1">Instagram: <a href="http://instagram.com/lauren.kbeauty">instagram.com/lauren.kbeauty</a></li>
<li aria-level="1">TikTok: <a href="http://tiktok.com/@stylestory_kbeauty">tiktok.com/@stylestory_kbeauty</a></li>
<li aria-level="1">Threads: <a href="http://threads.net/@lauren.kbeauty">threads.net/@lauren.kbeauty</a></li>
<li aria-level="1">YouTube: <a href="http://youtube.com/@thekoreanbeautyshowpodcast">youtube.com/@thekoreanbeautyshowpodcast</a></li>
<li aria-level="1">Work with STYLE STORY: <a href="http://stylestory.com.au/pages/contact-us">stylestory.com.au/pages/contact-us</a></li>
<li aria-level="1">Shop Jelly Ko: <a href="http://jellyko.com">jellyko.com</a></li>
<li aria-level="1">Take a Korean style skin analysis: https://jellyko.com/pages/ai-skin-analysis&nbsp;</li>
</ul>
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.&nbsp;
A Small Request&nbsp;If you use insights, frameworks or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.

K-Beauty Marketing Trends That Need to Die in 2026

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025.

Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare.

Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry

CONNECT WITH US
Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast
Shop Jelly Ko: jellyko.com.au
K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup
Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/

BRIEF SUMMARY
What exosomes are vs how beauty marketing uses the term
Why exosomes are trending
Evidence so far and the limitations 
Human-derived vs plant / milk / synthetic vesicles
Regulation round-up
Takeaway: real science meets marketing hype

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea&rsquo;s MFDS has officially banned &ldquo;exosome&rdquo; claims in cosmetic ads from 2025.
Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare.
Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry
CONNECT WITH US
<ul>
<li aria-level="1">Book a K-Beauty Consultation for Your Business: <a href="http://stylestory.com.au/pages/k-beauty-consultancy">stylestory.com.au/pages/k-beauty-consultancy</a></li>
<li aria-level="1">Instagram: <a href="http://instagram.com/lauren.kbeauty">instagram.com/lauren.kbeauty</a></li>
<li aria-level="1">TikTok: <a href="http://tiktok.com/@stylestory_kbeauty">tiktok.com/@stylestory_kbeauty</a></li>
<li aria-level="1">Threads: <a href="http://threads.net/@lauren.kbeauty">threads.net/@lauren.kbeauty</a></li>
<li aria-level="1">Watch the Show on YouTube: <a href="http://youtube.com/@thekoreanbeautyshowpodcast">youtube.com/@thekoreanbeautyshowpodcast</a></li>
<li aria-level="1">Shop Jelly Ko: <a href="http://jellyko.com.au">jellyko.com.au</a></li>
<li aria-level="1">K-Beauty Newsletter: <a href="http://stylestory.com.au/pages/free-gift-signup">stylestory.com.au/pages/free-gift-signup</a></li>
<li aria-level="1">Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/</li>
</ul>
BRIEF SUMMARY
<ul>
<li aria-level="1">What exosomes are vs how beauty marketing uses the term</li>
<li aria-level="1">Why exosomes are trending</li>
<li aria-level="1">Evidence so far and the limitations&nbsp;</li>
<li aria-level="1">Human-derived vs plant / milk / synthetic vesicles</li>
<li aria-level="1">Regulation round-up</li>
<li aria-level="1">Takeaway: real science meets marketing hype</li>
</ul>

Best K-Beauty Makeup Dupes in 2024

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