On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish. 

Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/behind-the-scenes-of-a-k-beauty-launch

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Episode Summary:

• The concept phase - deciding what to make and why 
• Cosmetic formulation - working with a cosmetic chemist
• Finalising the product - ingredients, colour, scent 
• Regulatory checks 
• Packaging a product 
• Container creation and stability testing 
• Box design and creation 
• Manufacturing sample sizes
• Transportation - moving products around the world