The Korean Beauty ShowThe Korean Beauty Show

Behind the Scenes of a K-Beauty Launch

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On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish. 


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Episode Summary:

  • The concept phase - deciding what to make and why 
  • Cosmetic formulation - working with a cosmetic chemist
  • Finalising the product - ingredients, colour, scent 
  • Regulatory checks 
  • Packaging a product 
  • Container creation and stability testing 
  • Box design and creation 
  • Manufacturing sample sizes
  • Transportation - moving products around the world
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The Korean Beauty Show

Want to keep up to date with all things Korean beauty? Join host Lauren Lee, founder of K-Beauty pla 
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