Adrienne Furrie cracked the code. While competitors chase every trend, she built something different - a trusted beauty brand that puts people first and grows sustainably. In this episode of The Karmali Exchange, discover how a childhood moment with a purple crayon became her business blueprint, why staying in Calgary was her secret weapon (not Toronto or Vancouver!), the "permission to grow" mindset that changed everything, how to keep your business personal while scaling up, and real strategies for building customer trust in a crowded market. This conversation is perfect for entrepreneurs just starting their journey, business owners ready to scale sustainably, and anyone building a brand in competitive industries. Adrienne's approach proves you don't need to follow the "hustle harder" playbook to succeed. Sometimes the most powerful business strategy is simply being human.