Joseph “JD” Dubois has lived through two serious motorcycle accidents, but instead of walking away from riding, he leaned in and built a business around it.

In this episode of The Karmali Exchange, JD shares how resilience, passion, and “throttle therapy” inspired him to create Freedom Biker Tours - a company that’s as much about authenticity and brotherhood as it is about motorcycles.

Listeners will also hear how JD’s military family upbringing shaped his values, why human connection is his most powerful marketing tool, and how he’s taking his brand global while staying true to its roots. From lessons in resiliency to building a brand on people first, his story offers practical takeaways for any entrepreneur.