Pricing remains one of the biggest challenges for entrepreneurs, freelancers, and creatives, not only because of market competition, but because many people struggle to place value on their own work, skills, and experience. Too often, businesses undercharge, second-guess their worth, and confuse affordability with sustainability.

We unpack the connection between self-worth and business growth. From understanding value-based pricing to building confidence in what you offer, we explore how mindset can shape the way entrepreneurs position themselves and their businesses with Dr. Jabulile Msimango-Galawe, Managing Director of DrJ Business Support.