In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, speaks with Kirsty Heywood from Publicis Groupe, Chris Manson from Ogury, and Mitch Greenway from OpenX, as well as Chair of the Executive Technology Council about the future of Australia’s digital advertising market. They discuss measurement beyond impressions, integrating AI, unifying audience strategies, supporting publisher sustainability, and navigating privacy and fragmented consumer journeys, while driving efficiency, growth, and responsible media practices through collaboration, data, and technology. Listen now!