The IAB Australia Podcast
The IAB Australia Podcast
Playlist by The IAB Australia PodcastThe best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics…Follow the podcast:
113 clip(s) in playlist
Retail Media Developments & Tech with Endeavour Group & Microsoft
In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed.
35:37
University Advertising and Marketing in 2024 with QUT and VML
In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing. We hear how VML and QUT have worked together to help transform…
37:35
Australian Programmatic Advertising Trends
In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data…
40:15
IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024
Four leading media agency leaders discuss their approach to audio investment and plans for 2024. Panelists Anna Magliano, head of client services, Kaimera Lucy Formosa Morgan, MAGNA Global Daniel Cutrone, managing partner, Avenue C Ashley Wong, head of digital, data & innovation, Foundation …
26:48
IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.
Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. Presenters: Ralph van Dijk, founder, Eardrum Andy Maxwell, co-founder,…
15:18
IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio
The Art of Influence - Connecting with Gen Z Thru Audio Panelists: Sarah Adams, producer, Inspired Unemployed Ryan Lamont, senior development manager, Acast Sam Koslowski, co-founder, The Daily Aus Moderator: Bella Spragg, director data partnerships, The Trade Desk
24:42
IAB Australia Audio Summit Podcast: Scratching the Crime Itch
In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producer…
35:56
Sustainability Initiatives & Measures for Digital Advertising
In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux).
31:27
The big themes for 2024
A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2024. Gai is joined by Natalie Stanbury (Director of Research), Jonas Jaanimagi (Tech Lead), Sarah Waladan (Director of Policy & Regulation).
36:31
Streaming TV's New Era with Adrian Isoldi, Jo Kappl & Charlie Allatt
In this episode we discuss the changing consumer behaviour with streaming TV content. Recently ad tech company Magnite released a detailed research report titled Streaming TV,s New Era and we are joined by three guests who can take us through some of the research as well as share their first hand e…
30:01