Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies investing in the channel intended to increase the content related component of their investment over the next year. In this episode we discuss this topic with Lauren Leisk, Head of Affiliate Partnerships at Are Media and Chris Ferguson, Commercial Director APAC at Future. 

Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies investing in the channel intended to increase the content related component of their investment over the next year. In this episode we discuss this topic with Lauren Leisk, Head of Affiliate Partnerships at Are Media and Chris Ferguson, Commercial Director APAC at Future.

Role of Content in Affiliate Marketing with Lauren Leisk and Chris Ferguson

In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and  Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions.

In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and  Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions.

Tips for Marketing Effectiveness Success

In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed. 

In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed.

Retail Media Developments & Tech with Endeavour Group & Microsoft

In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students. 

In this episode we hear from Xavier Amouroux, Executive Director Marketing &amp; Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students.

University Advertising and Marketing in 2024 with QUT and VML

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently. 

In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.

Australian Programmatic Advertising Trends

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 

Panelists 

Anna Magliano, head of client services, Kaimera

Lucy Formosa Morgan, MAGNA Global

Daniel Cutrone, managing partner, Avenue C

Ashley Wong, head of digital, data & innovation, Foundation Australia

Four leading media agency leaders discuss their approach to audio investment and plans for 2024. 
Panelists 
Anna Magliano, head of client services, Kaimera
Lucy Formosa Morgan, MAGNA Global
Daniel Cutrone, managing partner, Avenue C
Ashley Wong, head of digital, data &amp; innovation, Foundation Australia

IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 

Presenters:

Ralph van Dijk, founder, Eardrum

Andy Maxwell, co-founder, Earmax Media

Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs. 
Presenters:
Ralph van Dijk, founder, Eardrum
Andy Maxwell, co-founder, Earmax Media

IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

The Art of Influence - Connecting with Gen Z Thru Audio

Panelists:

Sarah Adams, producer, Inspired Unemployed

Ryan Lamont, senior development manager, Acast

Sam Koslowski, co-founder, The Daily Aus

Moderator: Bella Spragg, director data partnerships, The Trade Desk

The Art of Influence - Connecting with Gen Z Thru Audio
Panelists:
Sarah Adams, producer, Inspired Unemployed
Ryan Lamont, senior development manager, Acast
Sam Koslowski, co-founder, The Daily Aus
Moderator: Bella Spragg, director data partnerships, The Trade Desk

IAB Australia Audio Summit Podcast: The Art of Influence - Connecting with Gen Z Thru Audio

In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.

In this special edition podcast from the most recent Audio Summit event, Peter Pynta from Neuro-Insight takes us through new research looking at consumer's engagement and response to advertising within true crime podcasts. We then dive into a panel discussion from true crime presenters and producers discussing the balance of keeping crime content responsible while scratching the itch of crime obsessed Australians.

IAB Australia Audio Summit Podcast: Scratching the Crime Itch

In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux). 

In this podcast we discuss industry developments in carbon emission tracking and reduction within the digital advertising ecosystem. We are joined by Abi Thomas (SBS), Deepak Tahilani (Group M) and Alex Heaven (JC Decaux).

Sustainability Initiatives & Measures for Digital Advertising

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The best minds in digital break down and debate the topics that matter to brands and publishers.

The IAB Australia Podcast

Shruneek Prasad from Audience360

Monica Stopins from Val Morgan

Emily Changizi from REA Group

Paolo Modolo from Xandr

Orsi Toth Pal from Yahoo

Nicole Prior from Xandr

Nicholas Bailly from carsales

Monika Bujcevski from Nine 

Madeline Mckeown from Seven

Jerry Ralhan from Yahoo

This series explores careers in media and digital advertising, chatting with those who work in the industry on how they started their careers and providing tips for newcomers. 

This series explores careers in media and digital advertising, chatting with those who work in the industry on how they started their careers and providing tips for newcomers.

The IAB Australia Podcast

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