If you are investing your time and money into creating some awesome marketing, then this marketing should be driving a consistent flow of leads to your business. 

But how are you handling those leads? When those leads call your business or email you or fill in a contact form on your website, to find out if your business is the solution to their problem, who is carefully guiding them to the next step – which is hopefully a conversion into a client or customer.

Kirsten Karbowiak has held a variety of sales positions over the past 15 years.

For nine of those  years, she worked her way up the sales and leadership ranks of Flight Centre where she was consistently in the top 50 Business Development Manager’s globally and hit the peak of her career with the company in 2015 being named #1 Business Development Manager in Australia. 

In this episode, she shares her insight about how to ensure that you are not wasting a single cent of your marketing investment by looking after the leads that your marketing generates.

If you would like to find out more about Kirsten or her business; BDM By The Hour you can find her here:

Website: https://bdmbythehour.com.au

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.