And that’s a wrap

This will be the last episode of The How To Do Marketing Show that I record. In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career.  Thank you for being …

The front yard family - breaking isolation and loneliness with Jason Knight

It’s almost Christmas time, so what a perfect opportunity to talk about the importance of community and connection. In this episode I chat with Jason Knight, the branding specialist that created the brand for my businesses. However, we are not talking about branding. We are talking about a movement…

How to make your marketing documents more accessible

Did you know that in Australia, over 13 million people have one or more chronic (long-term) eye conditions? And that over 575,000 are blind or vision impaired in Australia alone. I certainly didn’t. And I’m embarrassed to admit that until I met Kathryn Collins, a graphic designer that specialises…

Small business branding with Aynsley Campbell

It’s easy for small business owners to dismiss the idea of investing in brand development as it’s a hard one to directly measure the outcome of and it always seems like a hefty investment to make in isolation. However, it’s honestly one of the most important investments that you can ever make in y…

Create content that will make first time customers feel like VIPs

We are all bombarded by so much content these days, it really is so important that if you are going to show up in this overly crowded content filled world, that you show up with messaging that will cut through. So how can you do this with the words that you use? In this episode I chat with, Nadin…

Our seven-step content marketing system

Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing. The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply…

What is a Certified Practising Marketer and why should you care?

It seems that these days, just about everybody is a marketer.  It’s a broad term and there seems to be a hell of a lot of people who are NOT a marketer, claiming to be one. #justsayin No wonder it’s confusing for small business owners to know who to listen to, which advice they should follow and …

Five essential actions that will make your marketing easier

As a small business owner, if you are just starting out with your marketing, and you are trying to incorporate this habit into your already hectic existence, the best way to ensure your marketing success is to make it easy. In this episode I share five essential actions for you to take to ensure t…

How to create a winning business award submission

Have you ever wondered what you need to include in business award submission to make it the winning submission? Awards are such an important trust point for your business, particularly if you are attempting to differentiate your brand in a crowded market, build credibility, give the media a reason…

Don’t be a slave to your content

Sometimes, as a time poor small business owner, the idea of committing to a regular (daily, weekly, monthly) content schedule can be paralysing. What if I can’t stick to it? What if I can stick to it but other works starts to suffer as a result? Do I still need to show up when I’m on holiday? Wha…