If you are investing your time and money into creating some awesome marketing, then this marketing should be driving a consistent flow of leads to your business. 

But how are you handling those leads? When those leads call your business or email you or fill in a contact form on your website, to find out if your business is the solution to their problem, who is carefully guiding them to the next step – which is hopefully a conversion into a client or customer.

Kirsten Karbowiak has held a variety of sales positions over the past 15 years.

For nine of those  years, she worked her way up the sales and leadership ranks of Flight Centre where she was consistently in the top 50 Business Development Manager’s globally and hit the peak of her career with the company in 2015 being named #1 Business Development Manager in Australia. 

In this episode, she shares her insight about how to ensure that you are not wasting a single cent of your marketing investment by looking after the leads that your marketing generates.

If you would like to find out more about Kirsten or her business; BDM By The Hour you can find her here:

Website: https://bdmbythehour.com.au

 

 

About Jane Hillsdon

I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.

I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.

I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.

On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

If you are investing your time and money into creating some awesome marketing, then this marketing should be driving a consistent flow of leads to your business.&nbsp;
But how are you handling those leads? When those leads call your business or email you or fill in a contact form on your website, to find out if your business is the solution to their problem, who is carefully guiding them to the next step &ndash; which is hopefully a conversion into a client or customer.
Kirsten Karbowiak has held a variety of sales positions over the past 15 years.
For nine of those&nbsp; years, she worked her way up the sales and leadership ranks of Flight Centre where she was consistently in the top 50 Business Development Manager&rsquo;s globally and hit the peak of her career with the company in 2015 being named #1 Business Development Manager in Australia.&nbsp;
In this episode, she shares her insight about how to ensure that you are not wasting a single cent of your marketing investment by looking after the leads that your marketing generates.
If you would like to find out more about Kirsten or her business; BDM By The Hour you can find her here:
Website: https://bdmbythehour.com.au
&nbsp;
&nbsp;
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of <a href="https://dragonflymarketing.com.au/books/how-to-do-marketing/">How To Do Marketing &ndash; A Comprehensive Guide For Small Business. </a>&nbsp;It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?

When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?

If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.

The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of ‘How to do Marketing – A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.

Jane combines her frank & no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.

Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?

The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.

The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

Are you a curious, ambitious and motivated small business owner who really wants to know more about how you can best make marketing work for your business?
When it comes to growing your business, are you addicted to continuous improvement and professional development and constantly trying to work out how you can go the extra mile?
If you answer yes to any of the above, you are going to LOVE The How To Do Marketing Show with Jane Hillsdon.
The How To Do Marketing show is hosted by straight-shooting marketing consultant, author of &lsquo;How to do Marketing &ndash; A Comprehensive Guide for Small Businesses, Certified Practicing Marketer, and three-time AMI Award winner; Jane Hillsdon.
Jane combines her frank &amp; no-nonsense approach, a curious mindset and a massive passion for all things marketing. Together with the carefully curated guest list of remarkable marketers, the How To Do Marketing show will share marketers insight and inspiration about best practice small business marketing.
Understanding exactly what marketing is and what marketing is going to work for your business can be confusing. How do you know how best to reach your customer? How do you stand out from your competition? How much do you need to spend on marketing? How do you attract the attention of the right type of customer? What even is the right type of customer? How do you make sure that your customer keeps coming back and better still, that they gush about your business to all of their friends and family? And, in a world of small business where time is a most scarce resource, how do you fit it all in?
The How To Do Marketing Show will answer all of these questions and more. The podcast will deliver thought leadership, practical advice and simple strategies to help small business owners achieve excellent marketing results. And by doing so, collectively advancing the success of small businesses based in regional Australia.
The podcast is managed and hosted by Jane Hillsdon and produced by Morgan Media.

The How To Do Marketing show shares marketing insight and inspiration about best practice small business marketing.

The How to Do Marketing Show

If you are investing your time and money into creating some awesome marketing, then this marketing should be driving a consistent flow of leads to your business.   But how are you handling those leads? When those leads call your business or email you or fill in a contact form on your website, to find out if your business is the solution to their problem, who is carefully guiding them to the next step – which is hopefully a conversion into a client or customer.  Kirsten Karbowiak has held a variety of sales positions over the past 15 years.

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