Imagine going on a first date and someone immediately asked, “Will you marry me?”
Sounds ridiculous, right? Yet so many businesses approach Social Media the same way.. jumping straight to the sale before building any real connection.
In today’s power episode on the Direct Selling Accelerator Podcast, we’re exploring ‘where to date’ or really where you should be building your relationships on Social Media, and why authentic relationships are the key to attracting ideal customers.
Because people buy from people they like, know, and trust.
So where should you be? Where should you date? There’s Facebook business pages, profiles, groups, Instagram, TikTok, LinkedIn and the list goes on.
Listen in as we unpack the important difference between Facebook pages, profiles & groups and how you can create meaningful engagement and genuine connection to help grow your business, one relationship at a time.
*This Spotlight Special was first shared as part one of our Dating 101 series, and while some platform names and features have evolved since then, the core strategy is still incredibly relevant: choose where you show up based on where your ideal customer actually spends time and how they prefer to connect.
I’ll be talking about:
➡ [2:07] Where to date?
➡ [3:03] Questions you need to ask yourself
➡ [4:40] Pay attention to HOW people use Social Media platforms
➡ [5:29] Personal Profile, Business Pages and Groups
➡ [6:05] Let's unpack Personal Profiles
➡ [8:12] How important is a Business Page?
➡ [11:10] Facebook Groups explained
➡ [15:10] What’s your nurture sequence?
Resources: Looking for more? Head to our earlier episode or check out my book:
➡ Show Up Anyway by Sam Hind: https://a.co/d/8rk0Qth
Free Facebook community:
https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/
Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome
Connect with Direct Selling Accelerator:
➡ Visit our website: https://www.auxano.global/
➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator
➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/
➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach
➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/
➡ Email us: community_manager@auxano.global
If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcome

EP 314: Dating 101 - Part three, second base (how to turn a lead into a sale)
17:09

EP 313: Dating 101 - Part two, how to date (what content to use)
12:51

EP 311: What’s Changed + What Still Matters in Network Marketing - with Garrett McGrath
57:13