A great book is only part of the equation, Andrew Griffiths argues, the author behind it must look the part as well. He makes the case that a world-class author brand is built through far more than a logo. It shows up in the website, the images, the social presence, the testimonials, the collaborations, the product offering, and even in how an author behaves when nobody is watching. Every touchpoint either builds trust or quietly erodes it. This is a sharp reminder that media, readers, clients and collaborators are always doing a risk assessment, and a strong brand helps tip that decision firmly in your favour. The book creates the opportunity, but the author brand increases the changes of the opportunity being realised. 

Andrew Griffiths’s The Author Academy 
https://www.theauthoracademy.com.au/