A book should not be seen as the finished product. In the right hands, it becomes a rich body of knowledge that can be broken apart, reshaped and transformed into workshops, diagnostics, programs, resources and commercial learning experiences.
Maria Doyle is a learning strategist, facilitator and author of Everyone’s a Teacher, a practical and deeply informed book built around the idea that knowledge transfer sits at the heart of how we teach, lead and communicate. In conversation with Andrew Griffiths, she shares why so many authors miss the bigger opportunity sitting inside their book and how to think more strategically about product development. It is a sharp, highly practical conversation about audience needs, learning design and turning a book into something far more useful, valuable and commercially effective.
🖋️ Author coaching and Author Academy programs: www.theauthoracademy.com.au
💥 Andrew Griffiths, keynotes, books and resources: www.andrewgriffiths.com
💼 LinkedIn (daily insights and updates): https://www.linkedin.com/in/griffithsandrew/
Maria Doyle
https://mariadoyle.com/
Maria’s book

E21 | Books Are Not Products, They are Platforms – Bushy Martin
43:49

E20 | Why Katja Forbes Wrote a Book to Stand Above the Pack
43:45

E19 | Books as Business Accelerators, Keith Abraham on Credibility, Contracts and Commercial Growth
42:24