Andrew Griffiths makes a simple but game-changing point, a book should never sit on the edge of a business like an afterthought. It should be treated as a serious commercial product, with systems, budgets, targets and a clear role to play. He unpacks why professional packaging matters, why every book sent should feel like an experience, and why authors must stop behaving like hobbyists if they want real results. From pricing and dispatch to marketing and revenue planning, this is a practical shift from casual effort to commercial discipline. It is a sharp reminder that books do not build businesses by accident, they do it by design. 

Andrew Griffiths’s The Author Academy
https://www.theauthoracademy.com.au/