In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content.

By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process.

This episode is best viewed on YouTube but is still audio-friendly.

00:00:00 Introduction

00:06:43 The importance of a virtual storefront (your website)

00:09:42 The building blocks of your website that we look for when auditing

00:14:07 First website audit - M&A Projects

00:22:32 What it means to be above and below the fold and the importance of it

00:38:17 Second website audit - BR Limited 

00:44:55 What is a landing page?

00:46:53 Should you disclose pricing on your website?

00:54:09 Third website audit - Urban Landscape Projects

00:59:18 Best-in-class website - Cloonan design

01:01:24 Key takeaways from today's audit 

 Websites mentioned  today

M & A Projects: https://www.maprojectgroup.com.au/

BR Limited: https://broughtonryan.com/reviews/

Urban Landscape Projects: https://ulp.com.au/ 

Cloonan Design: https://cloonandesign.com/ 

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