In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content.

By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process.

This episode is best viewed on YouTube but is still audio-friendly.



00:00:00 Introduction

00:06:43 The importance of a virtual storefront (your website)

00:09:42 The building blocks of your website that we look for when auditing

00:14:07 First website audit - M&A Projects

00:22:32 What it means to be above and below the fold and the importance of it

00:38:17 Second website audit - BR Limited 

00:44:55 What is a landing page?

00:46:53 Should you disclose pricing on your website?

00:54:09 Third website audit - Urban Landscape Projects

00:59:18 Best-in-class website - Cloonan design

01:01:24 Key takeaways from today's audit 



Websites mentioned  today

M & A Projects: https://www.maprojectgroup.com.au/

BR Limited: https://broughtonryan.com/reviews/

Urban Landscape Projects: https://ulp.com.au/

Cloonan Design: https://cloonandesign.com/



At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.

Follow TPB for more:

-https://www.instagram.com/theprofessionalbuilder/

Get your business health audit + free resources here - 

https://www.theprofessionalbuilder.com

In today's live audit session, Owen, Marti, and Vinnie reviewed members' websites and identified key elements that may help increase conversions. They discuss the difference between above and below the fold, how to build trust and authority through your website, and the importance of written and video-based content.
By the end of this episode, you'll be given some ideas and strategies you should consider implementing on your website. This includes where to put your pop-ups and guarantees, plus imagery you should consider to help build trust during a customer discovery phase. After all, good, strong marketing makes for an easier sales process.
This episode is best viewed on YouTube but is still audio-friendly.
 
00:00:00 Introduction
00:06:43 The importance of a virtual storefront (your website)
00:09:42 The building blocks of your website that we look for when auditing
00:14:07 First website audit - M&amp;A Projects
00:22:32 What it means to be above and below the fold and the importance of it
00:38:17 Second website audit - BR Limited 
00:44:55 What is a landing page?
00:46:53 Should you disclose pricing on your website?
00:54:09 Third website audit - Urban Landscape Projects
00:59:18 Best-in-class website - Cloonan design
01:01:24 Key takeaways from today's audit 
 
 Websites mentioned  today
M &amp; A Projects: <a href="https://www.maprojectgroup.com.au/">https://www.maprojectgroup.com.au/</a>
BR Limited: <a href="https://broughtonryan.com/reviews/">https://broughtonryan.com/reviews/</a>
Urban Landscape Projects: <a href="https://ulp.com.au/">https://ulp.com.au/</a> 
Cloonan Design: <a href="https://cloonandesign.com/">https://cloonandesign.com/</a> 
 
At The Builder's Ladder Podcast, we're your partners in building a thriving construction business. Subscribe now for weekly episodes packed with actionable tips.
Follow TPB for more:
-<a href="https://www.instagram.com/theprofessionalbuilder/">https://www.instagram.com/theprofessionalbuilder/</a>
Get your business health audit + free resources here - 
<a href="https://www.theprofessionalbuilder.com">https://www.theprofessionalbuilder.com</a>

This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company

This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company

The Builders Ladder

Welcome to The Builders Ladder. This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company.

Welcome to The Builders Ladder. This is a podcast for residential building owners who want to fast track their results and create a systemised business that can free up their time, make more profit and get their team performing at the highest level. Your host, Marti Amos has been working with over 5000+ building companies globally over the last 17+ years helping them scale up the builder's ladder so they can run a predictable and profitable business. Tune in to hear from industry experts and learn proven step-by-step strategies that will help elevate you from builder to business owner and create true wealth for your building company.

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