Marti sits down with Simone McKenzie, CEO of Core Refurbishments in Western Australia. Simone opens up about the brutal reality of staring down a $250,000 debt and nearly going bankrupt. She explains how keeping underperforming staff and tolerating toxic clients almost cost her the entire business. By shifting her focus strictly to retirement living and utilizing a subcontractor only model, she completely rebuilt her operations.

Simone shares the exact steps she took to dig out of a massive $150,000 tax debt, starting with cutting the dead wood and aggressively raising her margins. They discuss how to stop bleeding cash on missed variations by ditching messy spreadsheets for proper project management software. If you are struggling with fixed price contracts or letting bad clients dictate your worth, Simone's turnaround story is the ultimate blueprint for taking back control.

🕒 Timestamped Key Points
[00:00] Staring down a massive $250,000 company debt
[05:58] The brutal reality of taking responsibility for other people's money
[07:28] Why you must cut the dead wood from your team immediately
[08:14] The absolute terror of raising your margins to survive
[09:18] Firing toxic clients who refuse to pay what you are worth
[11:00] Building a subbies only model for retirement living projects
[13:20] How to stop losing thousands of dollars on missed site variations
[18:26] Transitioning from being a mate to an assertive business leader

***

The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.

https://tinyurl.com/tpb-yt

Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.

Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!

https://tinyurl.com/tpb-yt

Marti sits down with Simone McKenzie, CEO of Core Refurbishments in Western Australia. Simone opens up about the brutal reality of staring down a $250,000 debt and nearly going bankrupt. She explains how keeping underperforming staff and tolerating toxic clients almost cost her the entire business. By shifting her focus strictly to retirement living and utilizing a subcontractor only model, she completely rebuilt her operations.
Simone shares the exact steps she took to dig out of a massive $150,000 tax debt, starting with cutting the dead wood and aggressively raising her margins. They discuss how to stop bleeding cash on missed variations by ditching messy spreadsheets for proper project management software. If you are struggling with fixed price contracts or letting bad clients dictate your worth, Simone's turnaround story is the ultimate blueprint for taking back control.
🕒 Timestamped Key Points
<ul>
<li>[00:00] Staring down a massive $250,000 company debt</li>
<li>[05:58] The brutal reality of taking responsibility for other people's money</li>
<li>[07:28] Why you must cut the dead wood from your team immediately</li>
<li>[08:14] The absolute terror of raising your margins to survive</li>
<li>[09:18] Firing toxic clients who refuse to pay what you are worth</li>
<li>[11:00] Building a subbies only model for retirement living projects</li>
<li>[13:20] How to stop losing thousands of dollars on missed site variations</li>
<li>[18:26] Transitioning from being a mate to an assertive business leader</li>
</ul>
***
The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>
Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.
Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.

If you’re ready to free up your time, increase profit, and build a high-performing team, you’re in the right place.

Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder’s ladder and run a predictable, high-margin construction business.

Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.

Welcome to The Builders Ladder, for residential builders and construction business owners who want to fast-track their results, scale their construction company, and create a systemized, profitable construction business.
If you&rsquo;re ready to free up your time, increase profit, and build a high-performing team, you&rsquo;re in the right place.
Your host, Marti Amos, has worked with over 5,000 building companies globally over the last 19+ years through builder coaching and proven business systems. His mission? To help you climb the builder&rsquo;s ladder and run a predictable, high-margin construction business.
Tune in to hear from industry experts and discover step-by-step strategies to become a strategic building business owner - and ultimately, achieve true wealth, time freedom, and financial freedom through your residential construction business.

The Builders Ladder: Business Growth Strategies for Residential Construction Businesses

Epi 195: If You Treat Your Staff Like THIS, You Will Lose Everything

Owen sits down with Rick, founder of Estimating Online, to expose the brutal truth about pricing building projects. For years, the industry relied on pumping out free estimates and playing the volume game, hoping to land a few contracts. Rick explains why this outdated model treats your expertise like a cheap commodity and slowly drains your margins.

Rick shares his experience from running Blue Level Estimating. He was doing six or seven quotes a day, but his builders were still losing jobs because clients were given unrealistic budgets by architects. He breaks down exactly why you must charge for quotes, how to filter out bad subbies, and why deducting your estimating fee from the final fixed price contract is a massive mistake.

They also dive into the danger of trying to do everything yourself. Using a brilliant sports analogy, Rick and Owen explain why hiring elite specialists is the only way to scale a profitable construction company and get off the tools for good.

🕒 Timestamped Key Points
[04:45] Why $120k in-house estimators are a thing of the past
[07:38] The danger of playing the volume game with quoting
[09:50] Why charging for quotes is no longer taboo
[11:00] Why you must never credit the quote fee back to the client
[16:42] The harsh reality of quoting against bad architectural budgets
[19:10] The physical cost of building a software company
[24:18] Why relying on generalists will cap your business growth
[28:23] The sports playbook for hiring elite specialists

***

The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.

https://tinyurl.com/tpb-yt

Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.

Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!

https://tinyurl.com/tpb-yt

Owen sits down with Rick, founder of Estimating Online, to expose the brutal truth about pricing building projects. For years, the industry relied on pumping out free estimates and playing the volume game, hoping to land a few contracts. Rick explains why this outdated model treats your expertise like a cheap commodity and slowly drains your margins.
Rick shares his experience from running Blue Level Estimating. He was doing six or seven quotes a day, but his builders were still losing jobs because clients were given unrealistic budgets by architects. He breaks down exactly why you must charge for quotes, how to filter out bad subbies, and why deducting your estimating fee from the final fixed price contract is a massive mistake.
They also dive into the danger of trying to do everything yourself. Using a brilliant sports analogy, Rick and Owen explain why hiring elite specialists is the only way to scale a profitable construction company and get off the tools for good.
🕒 Timestamped Key Points
<ul>
<li>[04:45] Why $120k in-house estimators are a thing of the past</li>
<li>[07:38] The danger of playing the volume game with quoting</li>
<li>[09:50] Why charging for quotes is no longer taboo</li>
<li>[11:00] Why you must never credit the quote fee back to the client</li>
<li>[16:42] The harsh reality of quoting against bad architectural budgets</li>
<li>[19:10] The physical cost of building a software company</li>
<li>[24:18] Why relying on generalists will cap your business growth</li>
<li>[28:23] The sports playbook for hiring elite specialists</li>
</ul>
***
The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>
Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.
Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>

Epi 194: If You Price Jobs Like THIS, You Are Bleeding Margin

Owen sits down with Leon Sokolski, founder of Lokal Engage, to break down why having a pretty website is actually bleeding your building company dry. Leon explains how to turn your digital presence from an online brochure into a 24/7 sales rep that protects your margins, filters out tire kickers, and pre-qualifies your ideal clients.

They dive into the brutal reality of scaling a business and the toxic trap of misaligned partnerships. Leon shares specific strategies for increasing website conversions, from creating a bold site policy guarantee to using the sawdust strategy for repurposing video content. They also unpack why AI is about to force operational efficiency across the building industry and how you can get ahead of it.

Get the free Website Conversion Audit Checklist mentioned in this episode here: https://docs.google.com/document/d/16-5OBxFuTIL5pX7b_1bL_X_pwTU-4bb-/edit?usp=sharing&ouid=111866581252287131581&rtpof=true&sd=true



🕒 Timestamped Key Points
[03:22] The critical difference between driving traffic and actually converting leads
[06:22] Why specific messaging is the ultimate needle mover for your site
[10:50] How a 1% margin increase saves you $210,000 in required revenue
[14:18] Using a $50 nail jar policy to weed out bad subbies
[16:44] Why case studies are about them, but testimonials are about you
[25:10] The sawdust strategy for getting a massive return on video content
[30:36] The brutal reality of misaligned business partnerships
[36:43] Why AI will aggressively bunny hop software uptake in construction

***

The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.

https://tinyurl.com/tpb-yt

Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.

Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!

https://tinyurl.com/tpb-yt

Owen sits down with Leon Sokolski, founder of Lokal Engage, to break down why having a pretty website is actually bleeding your building company dry. Leon explains how to turn your digital presence from an online brochure into a 24/7 sales rep that protects your margins, filters out tire kickers, and pre-qualifies your ideal clients. They dive into the brutal reality of scaling a business and the toxic trap of misaligned partnerships. Leon shares specific strategies for increasing website conversions, from creating a bold site policy guarantee to using the sawdust strategy for repurposing video content. They also unpack why AI is about to force operational efficiency across the building industry and how you can get ahead of it. Get the free Website Conversion Audit Checklist mentioned in this episode here: <a href="https://docs.google.com/document/d/16-5OBxFuTIL5pX7b_1bL_X_pwTU-4bb-/edit?usp=sharing&amp;ouid=111866581252287131581&amp;rtpof=true&amp;sd=true">https://docs.google.com/document/d/16-5OBxFuTIL5pX7b_1bL_X_pwTU-4bb-/edit?usp=sharing&amp;ouid=111866581252287131581&amp;rtpof=true&amp;sd=true</a> 
🕒 Timestamped Key Points
<ul>
<li>[03:22] The critical difference between driving traffic and actually converting leads</li>
<li>[06:22] Why specific messaging is the ultimate needle mover for your site</li>
<li>[10:50] How a 1% margin increase saves you $210,000 in required revenue</li>
<li>[14:18] Using a $50 nail jar policy to weed out bad subbies</li>
<li>[16:44] Why case studies are about them, but testimonials are about you</li>
<li>[25:10] The sawdust strategy for getting a massive return on video content</li>
<li>[30:36] The brutal reality of misaligned business partnerships</li>
<li>[36:43] Why AI will aggressively bunny hop software uptake in construction</li>
</ul>
***
The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>
Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.
Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>

Epi 193: Stop Posting Project Photos And Start Doing THIS Immediately

Owen sits down with Craig, General Manager of HazardCo Australia, to unpack the brutal reality of scaling a construction team and protecting your business. Craig explains why the old "she'll be right" attitude toward site safety is a massive liability that can rip a building company apart. Instead of drowning in hours of daily paperwork, Craig reveals how the top builders turn compliance into a streamlined growth enabler.

They also dive into the exact playbook for scaling a team without burning out. Using a brilliant football analogy, they discuss why the crew that gets your business to $2M might not be the crew that gets you to $5M. Craig shares his Donut Chat onboarding hack and explains why you must actively build a substitute bench of talent to avoid being held hostage by underperforming staff and subbies.

🕒 Timestamped Key Points
[02:00] Protecting the person at the top of the ladder
[04:48] Why the "she'll be right" attitude destroys building companies
[07:33] The fatal cost of poor site leadership
[11:00] How COVID forced site admin out of the filing cabinet
[24:00] Using the "ICE" filter to protect your gross margin
[31:09] The Wrexham strategy for replacing outgrown staff
[34:14] Why you must build a substitute bench of talent
[36:40] The "Donut Chat" hack for onboarding new hires
[42:47] Turning a 3-hour admin grind into a 30-minute system

***

The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.

https://tinyurl.com/tpb-yt

Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.

Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!

https://tinyurl.com/tpb-yt

Owen sits down with Craig, General Manager of HazardCo Australia, to unpack the brutal reality of scaling a construction team and protecting your business. Craig explains why the old "she'll be right" attitude toward site safety is a massive liability that can rip a building company apart. Instead of drowning in hours of daily paperwork, Craig reveals how the top builders turn compliance into a streamlined growth enabler. They also dive into the exact playbook for scaling a team without burning out. Using a brilliant football analogy, they discuss why the crew that gets your business to $2M might not be the crew that gets you to $5M. Craig shares his Donut Chat onboarding hack and explains why you must actively build a substitute bench of talent to avoid being held hostage by underperforming staff and subbies. 🕒 Timestamped Key Points
<ul>
<li>[02:00] Protecting the person at the top of the ladder</li>
<li>[04:48] Why the "she'll be right" attitude destroys building companies</li>
<li>[07:33] The fatal cost of poor site leadership</li>
<li>[11:00] How COVID forced site admin out of the filing cabinet</li>
<li>[24:00] Using the "ICE" filter to protect your gross margin</li>
<li>[31:09] The Wrexham strategy for replacing outgrown staff</li>
<li>[34:14] Why you must build a substitute bench of talent</li>
<li>[36:40] The "Donut Chat" hack for onboarding new hires</li>
<li>[42:47] Turning a 3-hour admin grind into a 30-minute system</li>
</ul>
***
The Professional Builder has helped over 3,100+ building companies around the world get more Profit, more Time and Succeed in Selling their Business.
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>
Subscribe to our channel for weekly, actionable insights. Tailored to help you grow a profitable construction business.
Want to Join our coaching program? Or just speak to one of our team to see if it's the right fit for you? Hit the link below. Everything you need is there!
<a href="https://tinyurl.com/tpb-yt">https://tinyurl.com/tpb-yt</a>

Epi 195: If You Treat Your Staff Like THIS, You Will Lose Everything

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The Builders Ladder: Business Growth Strategies for Residential Construction Businesses

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