The Advertiser's Guide to the GalaxyThe Advertiser's Guide to the Galaxy

Positioning brainwave from PhonePe!

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When was the last time you got your vehicle—2-wheeler or 4-wheeler—physically inspected while renewing the insurance? Chances are, you may not have at all! And yet, PhonePe highlights that you can get a phone-based inspection done to avoid physical inspection!

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at a really clever positioning brainwave from PhonePe Insurance that helps itself differentiate instantly from others!

Tune in to know more!

Check out the ads here: 

ACKO: https://www.youtube.com/watch?v=Pdgr8LQbXSY

Policybazaar: https://www.youtube.com/watch?v=mIyEqGucNCs

LIC: https://www.youtube.com/watch?v=EqcNHhsNzeA

PhonePe Hindi ad: https://www.youtube.com/watch?v=ABlG3_Uy35A

PhonePe South ads: Cars

Tamil - https://www.youtube.com/watch?v=hdMu3UzdiDA

Telugu - https://www.youtube.com/watch?v=fQoC6DliGLY

Malayalam - https://www.youtube.com/watch?v=xCLn7fHjZHM

Kannada - https://www.youtube.com/watch?v=L_f1v16PruM

PhonePe South ads: 2-wheelers

Tamil: https://www.youtube.com/watch?v=Z1dL8Snng-4

Telugu: https://www.youtube.com/watch?v=xjG3kI2WTEA

Malayalam: https://www.youtube.com/watch?v=VoWKbFWW0DA

Kannada: https://www.youtube.com/watch?v=55I9fOTgqQY

 

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/

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The Advertiser's Guide to the Galaxy

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reason 
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