The Advertiser's Guide to the GalaxyMonster rebrands to Foundit and loses marketing ethics
The Advertiser's Guide to the Galaxy
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business? In the ‘…Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement!
Tune in to know more!
Monster employees’ LinkedIn posts before the announcement:
Image 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons1-scaled.jpg
Image 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons2-scaled.jpg
Image 3: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons3-scaled.jpg
Image 4: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons4-scaled.jpg
Rebranded entity: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/foundit-new-640x1107.jpg
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