Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"!

How did Indulekha respond? In a really smart way!

Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more!

Ads to refer to:
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg
https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"!
How did Indulekha respond? In a really smart way!
Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more!
Ads to refer to:
<ul>
<li><a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg</a></li>
<li><a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg</a></li>
<li><a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg</a></li>
<li><a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg</a></li>
</ul>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. 

PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.

The Advertiser's Guide to the Galaxy

Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! How did Indulekha respond? In a really smart way! Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more!

Emami Kesh King vs Indulekha - a hair-raising battle!

Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!

Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!

Check out the ads referred to here:https://bit.ly/topads2022

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!
Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!
Check out the ads referred to here: <a href="https://bit.ly/topads2022">https://bit.ly/topads2022</a>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022!  Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!

The Top 10 Ads of 2022

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.

Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

Check out the ads here:
Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg
Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg
Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg
Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw
Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY
Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI

Vim ad campaign featuring Virender Sehwag:
https://www.youtube.com/watch?v=CAAl3J0yKyw
https://www.youtube.com/watch?v=AwY0IjoSNRk
https://www.youtube.com/watch?v=h03H-e0rpCM

Vim’s December 2021 ad campaign:
https://www.youtube.com/watch?v=6b8f3XQZZXc

P&G Ariel’s Share The Load campaign:
https://www.youtube.com/watch?v=AIr5btESyNA
https://www.youtube.com/watch?v=wJukf4ifuKs
https://www.youtube.com/watch?v=8QDlv8kfwIM
https://www.youtube.com/watch?v=DA64FF7MR58

Lloyd Unisex washing machine ad:
https://www.youtube.com/watch?v=vOX0XrxYqpc

Henkel’s Pril Tamarind ad:
https://www.youtube.com/watch?v=yGU34cOjQRg

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist.
Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.
Check out the ads here:
<ul>
<li aria-level="1">Vim Black product packaging 1: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg</a></li>
<li aria-level="1">Vim Black product packaging 2: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg</a></li>
<li aria-level="1">Vim’s confession: <a href="https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg">https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg</a></li>
<li aria-level="1">Vim Black ad starring Milind Soman: <a href="https://www.youtube.com/watch?v=bEDNbPQyVVw">https://www.youtube.com/watch?v=bEDNbPQyVVw</a></li>
<li aria-level="1">Vim Black ad 2: <a href="https://www.youtube.com/watch?v=5Z61w6ZFUEY">https://www.youtube.com/watch?v=5Z61w6ZFUEY</a></li>
<li aria-level="1">Vim Black ad 3: <a href="https://www.youtube.com/watch?v=HIQ9Wk1W3xI">https://www.youtube.com/watch?v=HIQ9Wk1W3xI</a></li>
</ul>
Vim ad campaign featuring Virender Sehwag:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=CAAl3J0yKyw">https://www.youtube.com/watch?v=CAAl3J0yKyw</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=AwY0IjoSNRk">https://www.youtube.com/watch?v=AwY0IjoSNRk</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=h03H-e0rpCM">https://www.youtube.com/watch?v=h03H-e0rpCM</a></li>
</ul>
Vim’s December 2021 ad campaign:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=6b8f3XQZZXc">https://www.youtube.com/watch?v=6b8f3XQZZXc</a></li>
</ul>
P&amp;G Ariel’s Share The Load campaign:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=AIr5btESyNA">https://www.youtube.com/watch?v=AIr5btESyNA</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=wJukf4ifuKs">https://www.youtube.com/watch?v=wJukf4ifuKs</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=8QDlv8kfwIM">https://www.youtube.com/watch?v=8QDlv8kfwIM</a></li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=DA64FF7MR58">https://www.youtube.com/watch?v=DA64FF7MR58</a></li>
</ul>
Lloyd Unisex washing machine ad:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=vOX0XrxYqpc">https://www.youtube.com/watch?v=vOX0XrxYqpc</a></li>
</ul>
Henkel’s Pril Tamarind ad:
<ul>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=yGU34cOjQRg">https://www.youtube.com/watch?v=yGU34cOjQRg</a> </li>
</ul>
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

HUL’s Vim throws the kitchen sink at men

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!

Examples of ads that use these framing devices and how it works - tune in to know more!

Check out the ads here: 
Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U

Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU

ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ

FTX: https://www.youtube.com/watch?v=BH5-rSxilxo

BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059

Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk

Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac

Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ

Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI

Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8

Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

Blog: ( https://beastoftraal.com/) 



Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.



Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!
Examples of ads that use these framing devices and how it works - tune in to know more!
Check out the ads here: Kunal, Wildstone: <a href="https://www.youtube.com/watch?v=U-bpHTapG-U">https://www.youtube.com/watch?v=U-bpHTapG-U</a>
Kiran, UpGrad: <a href="https://www.youtube.com/watch?v=JpXg0vFqKGU">https://www.youtube.com/watch?v=JpXg0vFqKGU</a>
ACKO: <a href="https://www.youtube.com/watch?v=mM0Dv01r-QQ">https://www.youtube.com/watch?v=mM0Dv01r-QQ</a>
FTX: <a href="https://www.youtube.com/watch?v=BH5-rSxilxo">https://www.youtube.com/watch?v=BH5-rSxilxo</a>
BT: <a href="https://vimeo.com/463011619?embedded=true&amp;source=video_title&amp;owner=17334059">https://vimeo.com/463011619?embedded=true&amp;source=video_title&amp;owner=17334059</a>
Lifebuoy: <a href="https://www.youtube.com/watch?v=nZXWUd-sGDk">https://www.youtube.com/watch?v=nZXWUd-sGDk</a>
Dezerv: <a href="https://www.youtube.com/watch?v=8wa7Z6C1qac">https://www.youtube.com/watch?v=8wa7Z6C1qac</a>
Mercury 1: <a href="https://www.youtube.com/watch?v=VNK4rV_FbXQ">https://www.youtube.com/watch?v=VNK4rV_FbXQ</a>
Mercury 2: <a href="https://www.youtube.com/watch?v=N-RA7R9LvKI">https://www.youtube.com/watch?v=N-RA7R9LvKI</a> 
Mercury 3: <a href="https://www.youtube.com/watch?v=HoHN1Gdxtx8">https://www.youtube.com/watch?v=HoHN1Gdxtx8</a> 
Mercury 4: <a href="https://www.youtube.com/watch?v=9D_jxiW5sHs">https://www.youtube.com/watch?v=9D_jxiW5sHs</a> 
You can follow Karthik Srinivasan on social media
LinkedIn : (<a href="https://www.linkedin.com/in/karts/"> https://www.linkedin.com/in/karts/</a> )
Twitter: (<a href="https://twitter.com/beastoftraal"> https://twitter.com/beastoftraal</a> )
Instagram: (<a href="https://www.instagram.com/beastoftraal"> https://www.instagram.com/beastoftraal</a> )
Blog: (<a href="https://beastoftraal.com/"> https://beastoftraal.com/</a>) 
 
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on<a href="https://www.facebook.com/ivmpodcasts/"> Facebook</a>,<a href="https://twitter.com/IVMPodcasts"> Twitter</a>, &amp;<a href="https://www.instagram.com/ivmpodcasts/?hl=en"> Instagram</a>.
 
Follow the show across platforms:
<a href="https://open.spotify.com/show/0nfLIV16ZTXt5PLrDamfpL?si=779b89d42ed74991">Spotify</a>,<a href="https://podcasts.apple.com/in/podcast/the-advertisers-guide-to-the-galaxy/id1639528579"> Apple Podcasts</a>,<a href="https://www.jiosaavn.com/shows/the-advertisers-guide-to-the-galaxy/1/u,EfLM7Evk0_"> JioSaavan</a>,<a href="https://podcasts.google.com/search/the%20advertiser's%20guide%20to%20the%20galaxy"> Google Podcasts</a>,<a href="https://music.amazon.in/podcasts/b9cf55ea-abdd-4080-adcd-1fd32a596a65/the-advertiser's-guide-to-the-galaxy"> Amazon Music</a>

A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person!  Examples of ads that use these framing devices and how it works - tune in to know more!

Emami Kesh King vs Indulekha - a hair-raising battle!

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