Sarah Nurse is one of the most recognizable faces in Canadian sport, a three-time Olympic medalist, Olympic gold champion, and record-holder for the most points scored in a single women's Olympic hockey tournament. Today she plays for the PWHL's Vancouver Goldeneyes while continuing to represent Team Canada on the world stage.

In this episode of That Digital Take, we go beyond the ice. Sarah became the first hockey player to front a major beauty campaign with Revlon and has built a thriving business as a content creator and entrepreneur, turning her athletic career into a personal brand that reaches far beyond sport.

We talk about performing under pressure, redefining success after the podium, building a career that outlasts your profession, and why today's athletes have to think like entrepreneurs. A must-listen for anyone building a personal brand.

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Sarah Nurse, PWHL, women's hockey, Olympic hockey, Team Canada, Vancouver Goldeneyes, personal branding, content creator, entrepreneurship, athlete branding, women in sports, Revlon, creator economy, sports business, That Digital Take

Sarah Nurse is one of the most recognizable faces in Canadian sport, a three-time Olympic medalist, Olympic gold champion, and record-holder for the most points scored in a single women's Olympic hockey tournament. Today she plays for the PWHL's Vancouver Goldeneyes while continuing to represent Team Canada on the world stage.
In this episode of That Digital Take, we go beyond the ice. Sarah became the first hockey player to front a major beauty campaign with Revlon and has built a thriving business as a content creator and entrepreneur, turning her athletic career into a personal brand that reaches far beyond sport.
We talk about performing under pressure, redefining success after the podium, building a career that outlasts your profession, and why today's athletes have to think like entrepreneurs. A must-listen for anyone building a personal brand.
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Sarah Nurse, PWHL, women's hockey, Olympic hockey, Team Canada, Vancouver Goldeneyes, personal branding, content creator, entrepreneurship, athlete branding, women in sports, Revlon, creator economy, sports business, That Digital Take

That Digital Take uncovers the ever-evolving world of influencers—challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture and entertainment,Torri blends: Insider interviews with industry leaders, viral influencers/ creators, actors, and rising stars. Behind-the-scenes  storytelling from her own experience navigating the digital space. Actionable takeaways for listeners curious about how digital culture shapes careers, business, and society.

That Digital Take uncovers the ever-evolving world of influencers&mdash;challenging the industry, harnessing its power, and exploring how it connects us all. Through the lens of pop culture and entertainment,Torri blends: Insider interviews with industry leaders, viral influencers/ creators, actors, and rising stars. Behind-the-scenes &nbsp;storytelling from her own experience navigating the digital space. Actionable takeaways for listeners curious about how digital culture shapes careers, business, and society.

That Digital Take with Torri Webster

Olympic gold champion and PWHL star Sarah Nurse joins That Digital Take to talk building a personal brand beyond hockey — from fronting a Revlon campaign to becoming an entrepreneur, and why today's athletes have to think like founders.

Take #74 - Sarah Nurse: Olympic Gold Champion on Building a Brand Beyond Hockey

Follower count vs. craft. The three things she looks for before hiring a creator. The contract and rights mistakes she sees over and over. And why brands will keep paying humans as AI-generated travel footage gets better.

Every travel brand is now expected to publish authentic creator content everywhere — social, paid, web, email, booking platforms, partner channels. Almost nobody built a content operation designed for that volume. CrowdRiff calls it the creator content supply chain problem.

Abby Yew, Head of Growth for Creators at CrowdRiff, joins That Digital Take to explain how they solved it: a network of more than 900 creators across Canada, the U.S., Australia and New Zealand who have completed over 12,000 creator-led shoots, built on ongoing relationships, fair pay, and perpetual usage rights included from day one. Creators aren't chasing invoices. Brands aren't re-licensing every time they reuse a shoot.

Drawing on more than twenty years in marketing, community and content, including leading marketing at Wattpad and YONDER, Abby breaks down the shift from being paid for your audience to being paid for your work — and what that means for anyone building a content operation right now.

In this episode:
Why content creation stopped being a creative function and became an operational one
The shift from paying for audience to paying for work
Whether follower count still matters
The three things Abby looks for before hiring a creator
The contract and usage rights mistakes brands make repeatedly
Why human creators hold their value as AI footage improves

Guest: Abby Yew, Head of Growth for Creators, CrowdRiff
LinkedIn: https://ca.linkedin.com/in/abby-yew
CrowdRiff Creators: https://crowdriff.com/creators/

Follower count vs. craft. The three things she looks for before hiring a creator. The contract and rights mistakes she sees over and over. And why brands will keep paying humans as AI-generated travel footage gets better.
Every travel brand is now expected to publish authentic creator content everywhere &mdash; social, paid, web, email, booking platforms, partner channels. Almost nobody built a content operation designed for that volume. CrowdRiff calls it the creator content supply chain problem.
Abby Yew, Head of Growth for Creators at CrowdRiff, joins That Digital Take to explain how they solved it: a network of more than 900 creators across Canada, the U.S., Australia and New Zealand who have completed over 12,000 creator-led shoots, built on ongoing relationships, fair pay, and perpetual usage rights included from day one. Creators aren't chasing invoices. Brands aren't re-licensing every time they reuse a shoot.
Drawing on more than twenty years in marketing, community and content, including leading marketing at Wattpad and YONDER, Abby breaks down the shift from being paid for your audience to being paid for your work &mdash; and what that means for anyone building a content operation right now.
In this episode:
<ul dir="ltr">
<li>Why content creation stopped being a creative function and became an operational one</li>
<li>The shift from paying for audience to paying for work</li>
<li>Whether follower count still matters</li>
<li>The three things Abby looks for before hiring a creator</li>
<li>The contract and usage rights mistakes brands make repeatedly</li>
<li>Why human creators hold their value as AI footage improves</li>
</ul>
Guest: Abby Yew, Head of Growth for Creators, CrowdRiff LinkedIn: <a href="https://ca.linkedin.com/in/abby-yew">https://ca.linkedin.com/in/abby-yew</a> CrowdRiff Creators: <a href="https://crowdriff.com/creators/">https://crowdriff.com/creators/</a>

Take #77 - Get Paid for Your Work, Not Your Audience: Abby Yew, CrowdRiff

Torri Webster goes inside the Ted Lasso Season 4 world premiere in Los Angeles with exclusive carpet interviews, plus a behind-the-scenes look at what covering a Hollywood premiere is really like.

This week on That Digital Take, Torri travels to LA with Apple TV+ for the world premiere of Ted Lasso Season 4, and this one's a hybrid episode.

First, exclusive conversations from the carpet with Hannah Waddingham (Rebecca Welton), Jeremy Swift (Higgins), and Juno Temple (Keeley Jones) about returning to the world of Ted Lasso, what fans can expect from the new season, and why the show keeps resonating around the globe. Torri also sits down with Canadian soccer icon Christine Sinclair to talk about her legendary career, the legacy she's built for the sport in Canada, and why Ted Lasso became such a cultural touchstone for soccer fans.

Then it's the solo half. Torri breaks down what covering a Hollywood premiere actually looks like from the inside: the 6 a.m. press day, the evening premiere, the after-party, the pressure of writing thoughtful questions when a celebrity has already answered hundreds that day, and a few Jason Sudeikis moments that never made it to social. Plus a catch-up on Osheaga, wedding planning, and that premiere look.

Ted Lasso Season 4 is now streaming on Apple TV+.

Follow That Digital Take with Torri Webster for weekly entertainment interviews, premiere coverage, and honest conversations about creator life.

Torri Webster goes inside the Ted Lasso Season 4 world premiere in Los Angeles with exclusive carpet interviews, plus a behind-the-scenes look at what covering a Hollywood premiere is really like.
This week on That Digital Take, Torri travels to LA with Apple TV+ for the world premiere of Ted Lasso Season 4, and this one's a hybrid episode.
First, exclusive conversations from the carpet with Hannah Waddingham (Rebecca Welton), Jeremy Swift (Higgins), and Juno Temple (Keeley Jones) about returning to the world of Ted Lasso, what fans can expect from the new season, and why the show keeps resonating around the globe. Torri also sits down with Canadian soccer icon Christine Sinclair to talk about her legendary career, the legacy she's built for the sport in Canada, and why Ted Lasso became such a cultural touchstone for soccer fans.
Then it's the solo half. Torri breaks down what covering a Hollywood premiere actually looks like from the inside: the 6 a.m. press day, the evening premiere, the after-party, the pressure of writing thoughtful questions when a celebrity has already answered hundreds that day, and a few Jason Sudeikis moments that never made it to social. Plus a catch-up on Osheaga, wedding planning, and that premiere look.
Ted Lasso Season 4 is now streaming on Apple TV+.
Follow That Digital Take with Torri Webster for weekly entertainment interviews, premiere coverage, and honest conversations about creator life.

Torri Webster heads to Los Angeles for the Ted Lasso Season 4 world premiere with exclusive carpet interviews with Hannah Waddingham, Jeremy Swift, and Juno Temple, plus a sit-down with Canadian soccer icon Christine Sinclair. Then Torri goes solo on what covering a Hollywood premiere is really like. Season 4 is streaming now on Apple TV+.

Take #76 - Ted Lasso S4 Premiere: Cast Interviews + Christine Sinclair

This week, psychiatrist Dr. Lesley Kirkpatrick joins That Digital Take to unpack why our brains won't switch off, and whether the same technology that helped create the problem can be part of the solution.

Dr. Lesley specializes in OCD, burnout, and Acceptance and Commitment Therapy, and is the founder of mindcomb, a psychiatry-led, audio-first wellness app built to support people between therapy appointments. She shares the story of building it, from spotting the gap in care to figuring out how a doctor becomes a tech founder, and where she draws the ethical line on what an app should never try to replace.

Then we get into the real stuff: how to tell actual burnout from a genuinely exhausting season, why anxiety gets louder the moment your head hits the pillow, why your brain insists on replaying a conversation from three days ago, and what OCD actually looks like versus the version people joke about online. Plus, a candid look at wellness culture, the pressure to journal, meditate, cold plunge and optimize your way to being "regulated," and whether we've turned healing into just another performance metric.

We close with a rapid-fire round covering AI as a therapist, the habit people swear helps anxiety but usually doesn't, and the free, unglamorous practice Dr. Lesley wishes more people would try.

This week, psychiatrist Dr. Lesley Kirkpatrick joins That Digital Take to unpack why our brains won't switch off, and whether the same technology that helped create the problem can be part of the solution.
Dr. Lesley specializes in OCD, burnout, and Acceptance and Commitment Therapy, and is the founder of mindcomb, a psychiatry-led, audio-first wellness app built to support people between therapy appointments. She shares the story of building it, from spotting the gap in care to figuring out how a doctor becomes a tech founder, and where she draws the ethical line on what an app should never try to replace.
Then we get into the real stuff: how to tell actual burnout from a genuinely exhausting season, why anxiety gets louder the moment your head hits the pillow, why your brain insists on replaying a conversation from three days ago, and what OCD actually looks like versus the version people joke about online. Plus, a candid look at wellness culture, the pressure to journal, meditate, cold plunge and optimize your way to being "regulated," and whether we've turned healing into just another performance metric.
We close with a rapid-fire round covering AI as a therapist, the habit people swear helps anxiety but usually doesn't, and the free, unglamorous practice Dr. Lesley wishes more people would try.

Psychiatrist and mindcomb founder Dr. Lesley Kirkpatrick on burnout, night-time anxiety, rumination, what OCD really is, and whether mental health apps and AI can genuinely help.

Take #74 - Sarah Nurse: Olympic Gold Champion on Building a Brand Beyond Hockey

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