Take #72 - Taylor Buckley on Personal Branding & What Wins Next: The Creator Economy Is About to Change

Personal branding isn't about visibility, it's about legacy and leadership. This week on That Digital Take, host Torri Webster sits down with Taylor Buckley, founder of Golden Hour Collective, a social-first consultancy built to elevate female founders and entrepreneurs. With over a decade in socia…

Take #71 - PR 101, Part 2: Earned Media, Creator Careers & the Truth About the Guest List

PR insiders Megan Taylor (SVP, Faulhaber Communications) and Rob Loschiavo (Partner, Pomp & Circumstance) return for PR 101, Part 2: the no-hedging, behind-the-curtain conversation on where PR and the creator economy really stand in 2026. This week they get into the stuff most brands won't say out…

Take #70 - Nitsan Raiter: From Early Blogging to Creator Economy CEO & New Mom

Before "content creator" was a real job, Nitsan Raiter was already building online. A decade later, she's grown an audience of hundreds of thousands, partnered with some of the world's biggest brands, founded the creator-education business Mind Your Business, and become one of Canada's most respect…

Take #69 - Erica Hill: Big Brother Canada Star on Creator Money & Queer Representation

Erica Hill rose to fame on Big Brother Canada, but in this episode of That Digital Take, she reveals how she turned reality TV exposure into a thriving full-time creator business, a loyal online community, and a sustainable career in the creator economy. Erica gets refreshingly transparent about c…

Take #68 - How Pushpek Sidhu Built a Viral Content Creator Business

This week on That Digital Take, Torri kicks things off with a Summer Favourites segment covering the return of Love Island UK Season 13. From first impressions of the Islanders to early villa predictions, she shares why the reality series continues to dominate internet culture every summer. Then, …

Take #67 - Jennifer Leigh: From Invisible to Iconic (Building a Personal Brand That Sells)

What actually separates an iconic personal brand from one that just goes viral? This week on That Digital Take, host Torri Webster sits down with Jennifer Leigh, founder and CEO of Becoming Iconic, Editor-in-Chief of Iconic Magazine, business coach, and the brand strategist behind nine figures in s…

Take #66 - How to Create Win-Wins in Business | F1 Weekend, Vision Casting & Crave News

We're on Crave! 🎉 This week kicks off in New York for the Dutton Ranch premiere and a stay at The Plaza, then it's off to San Francisco for a wedding, a trip into wine country, and an unforgettable F1 weekend in the Paddock Club — Disney-style. Behind all the glamour, though, this episode gets hon…

Take #65 - Adam Rivietz on $50M in Creator Payouts, The Future of Influencer Marketing & What Brands Still Get Wrong

The Creator Economy's Quiet Architect: Adam "Riv" Rivietz on Building #paid, $50M in Creator Payouts, and What Brands Still Get Wrong What does it actually take to build the infrastructure behind the creator economy, not just talk about it? This week, I sit down with Adam "Riv" Rivietz, co-founder…

Take #64 - Why Your PR Strategy Is Broken (And What Actually Works Now) | Ashley Orfus, ALAB Group

What if everything you thought you knew about PR was already outdated? Ashley Orfus, founder of ALAB Group, left a high-profile career in luxury fashion and entertainment to build a communications firm designed for the way modern audiences actually discover and trust ideas. Over 13 years, she has …

Take #63 - How to Get Brand Deals: What Talent Managers Actually Want From Creators

What does a talent manager actually do, and what are creators completely getting wrong about the role? This week on That Digital Take, host welcomes Kristen MacLellan, founder of Yesterday Agency, a Toronto-based talent and digital management firm she built from the ground up in 2021. Kristen has …