Why do some brands become household names while others fail? And in an era of viral TikTok products, influencer-founded businesses, and endless new startups, what does it actually take to build a successful brand?

This week on That Digital Take, Torri Webster sits down with Jacquelyn Corbett, CEO of Canadian clothing brand mini mioche, who has helped build and scale nearly 80 consumer brands over her career.

From launching her first business at just 19 to buying, selling, and transforming companies, Jacquelyn shares the realities of entrepreneurship, the psychology behind consumer behaviour, and what separates successful brands from the competition.

Together, they explore the power of branding versus product quality, how TikTok and influencer marketing are changing the way we shop, the biggest mistakes entrepreneurs make, and why having an audience doesn't necessarily guarantee a successful business.

Plus, Jacquelyn gets candid about female entrepreneurship, money, motherhood, and the challenges of keeping clothing manufacturing in Canada. As fast fashion continues to dominate and shopping habits evolve, is the future of Canadian retail at a crossroads?

Whether you're an aspiring entrepreneur, a business owner, a marketing enthusiast, or simply curious about why we buy what we buy, this episode offers a fascinating look behind the brands shaping our everyday lives.

Topics include: Entrepreneurship, building a successful brand, branding and marketing, consumer psychology, TikTok marketing, influencer-founded brands, female entrepreneurship, Canadian-made clothing, fast fashion, sustainable fashion, and the future of retail.

That Digital Take, hosted by Torri Webster, is presented by iHeartRadio Canada and available on Crave TV.