In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary advancements brought by VOZ and VOZ Streaming, highlighting its ability to combine traditional broadcast and BVOD audience data into a unified data. Together, they explore how this innovation is changing the way advertisers and media buyers approach targeting, reach, and efficiency across screens and platforms.