Talking Media with Nine
Talking Media with Nine
Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market. Through compelling conversations, this series will keep you informed and intrigued, whether you’r…Social links:
Revolutionising Creativity: How Media and Tech Collide
In this episode, Liana is joined by Nilesh Ashra, Founder and CEO of OK Tomorrow, as they discuss Nilesh's vision for harnessing innovation in the creative industry, the role of emerging technologies in storytelling and how brands can navigate the ever-evolving landscape of marketing.
30:28
The Extraordinary Cost of Being Dull
In this episode, Liana is joined by Adam Morgan, Founder and Partner of eatbigfish, as they discuss how many brands play it too safe, fail to capture consumer interest, and struggle to differentiate in a crowded marketplace. Hear just how much dull advertising costs a brand — both expensive and ine…
47:21
From Data to Dollars: Optimising Marketing ROI with Advanced Analytics
In this episode, Liana is joined by Paul Sinkinson, Managing Director (Australia) of Analytic Partners, to explore insights on maximising marketing ROI, the importance of data in decision-making, and the evolving role of analytics in shaping effective marketing strategies. Join us as we delve into …
18:29
Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level
In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the financial services sector, the intersection of brand purpose and business performance, and her vision for creating aut…
20:03
Rethinking Change: The Art of Adaptation in a Digital Age
In this episode, Liana is joined by Tom Goodwin, Business Transformation Consultant, where we dive into Tom’s thought-provoking perspectives on the nature of change in marketing, the importance of clarity in messaging, and the evolving role of creativity in a technology-driven world. For questions…
23:42
Cookies, Compliance, and Consumer Confidence: The New Data Privacy Landscape
In this episode, Liana is joined by Sarla Fernando, Director of Regulatory and Advocacy ADMA, and Suzie Cardwell, Chief Data Officer Nine. We will explore how the industry can adapt to changing consumer expectations, particularly in the context of Google's recent decision to retain cookies, while m…
23:34
Cannes Deconstructed
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Wade Kingsley, The Creative Coach, offering insights and strategies behind the most outstanding advertising campaigns from Cannes Lions 2024. For questions or feedback about this episode, visit https://www.nineforbrands.co…
24:56
The Beautiful Balance of Creative Client Relationships
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Brent Smart, Chief Marketing Officer of Telstra and Micah Walker, founder and Chief Creative Officer of Bear Meets Eagle on Fire, to explore the insights on fostering effective client-agency relationships, the role of creat…
29:07
The Value of a Big Idea: Integration and Transmedia Storytelling
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Julian Schreiber, Chief Creative Officer and Partner at Special Group Australia, to unpack the value of big ideas in the context of integration and transmedia storytelling, and how these concepts are shaping the future of b…
21:49
The Interplay of Ideas and Information: Creative Use of Data
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Rose Herceg, President ANZ of WPP and Mike Rebelo, CEO Publicis Groupe to unpack the process and results from their involvement with Cannes Lions. Also covered, the interlay of ideas and information and specifically how the…
20:55