In this episode, Liana is joined by Michelle Klein, Chief Customer & Marketing Officer of IAG, to dive into how IAG is redefining customer experience by blending tradition with transformation.

In this episode, Liana is joined by Michelle Klein, Chief Customer &amp; Marketing Officer of IAG, to dive into how IAG is redefining customer experience by blending tradition with transformation.

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market.

Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world. 

For further marketing and media insights, visit www.nineforbrands.com.au/talking-media

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market.
Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world. 
For further marketing and media insights, visit <a href="https://www.nineforbrands.com.au/talking-media" data-stringify-link="https://www.nineforbrands.com.au/talking-media" data-sk="tooltip_parent">www.nineforbrands.com.au/talking-media</a>

Talking Media with Nine

Insuring the Future: Balancing Heritage and Innovation in Customer Experience

In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.

In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.

Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary advancements brought by VOZ and VOZ Streaming, highlighting its ability to combine traditional broadcast and BVOD audience data into a unified data. Together, they explore how this innovation is changing the way advertisers and media buyers approach targeting, reach, and efficiency across screens and platforms.

In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary advancements brought by VOZ and VOZ Streaming, highlighting its ability to combine traditional broadcast and BVOD audience data into a unified data. Together, they explore how this innovation is changing the way advertisers and media buyers approach targeting, reach, and efficiency across screens and platforms.

VOZ and VOZ Streaming: The Future of TV and Streaming Measurement

In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to captivate, connect and convert audiences. From creative approaches to ad targeting, performance metrics, and the role of AI in crafting audio ads, this episode is packed with actionable insights for marketers and media enthusiasts alike.

In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to captivate, connect and convert audiences. From creative approaches to ad targeting, performance metrics, and the role of AI in crafting audio ads, this episode is packed with actionable insights for marketers and media enthusiasts alike.

Insuring the Future: Balancing Heritage and Innovation in Customer Experience

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