Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

Published Dec 2, 2024, 5:00 AM

In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.

Talking Media with Nine

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. 
Social links
Follow podcast
Recent clips
Browse 26 clip(s)