Global tensions, market volatility and frightening headlines can make even experienced investors question their strategy.

In this episode of Start Here, Canna Campbell responds to a listener question from Isobel, who is worried about whether she should sell her share portfolio and superannuation investments due to rising geopolitical tensions in the Middle East.

If you’ve ever felt the urge to “sell everything and wait until things calm down,” this episode is for you.

Drawing on over a century of market history, financial research and practical investing experience, Canna explains why volatility is a normal part of investing — and why reacting emotionally during uncertain times can be one of the most costly mistakes investors make.

This episode explores:

• Why markets become volatile during geopolitical events

• Why timing the market is extremely difficult — even for professionals

• The hidden risks of selling investments during downturns

• Brokerage costs, tax implications and missed dividends when exiting the market

• How market downturns can create opportunities to buy quality investments at lower prices

• Why dividend yields can become more attractive when share prices fall

• How franking credits can enhance the income from Australian shares

• The role of diversification in managing investment risk

• Why focusing on long-term goals and passive income matters more than short-term price movements

Canna also shares insights from investment experts including AMP’s Chief Economist Dr Shane Oliver, along with timeless wisdom from legendary investor Warren Buffett, who famously said:

“The stock market is a device for transferring money from the impatient to the patient.”

If market headlines are making you feel nervous about your investments, this episode will help you step back, understand the bigger picture and make decisions based on strategy rather than fear.

⚠️ Important Disclaimer

This podcast provides general financial education only and does not constitute personal financial advice. Always seek advice from a licensed financial professional before making investment decisions.

📚 My Books

If you’re ready to deepen your financial knowledge, check out my books:

• Best Seller:The $1000 Project
• **Mindful Money](https://amzn.to/3RV0poc)
• Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here

(These are Amazon affiliate links to my own books.)

💡 Work With Me

Want more support on your financial journey? Here’s how we can work together:

1. The SugarMamma Budget & Cashflow Academy
   Sick of living paycheque to paycheque or feeling overwhelmed by your money?
   This course includes aone-on-one appointment with me so I can personally help you.
   👉 Enrol here

1. Money Mindset & Manifestation Mentorship
   Join my program for ongoing support, clarity, and motivation around the way to show up and work on your financial goals and dreams, including attracting the life that you want. Get started here.

🌟 Stay Connected & Inspired

• Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation
• Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood
• TikTok:@SugarMammaTV
• YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views!
• Website:SugarMammaTV.com
• Don’t forget my other podcast:How Do They Afford That? 👉 Listen here

⚖️ General Advice Warning

While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always:

• Do your own research.
• Weigh up the pros, cons, fees, caps, taxes, and risks.
• Seek professional advice before making financial decisions.

📜 Financial Planning License Details

The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate.

Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).