More and more grandparents are choosing investment gifts over toys, and for good reason.
In this Start Here episode, Canna walks through how grandparents can give their grandchildren a meaningful financial head start — not just with money, but with confidence, education, and long-term opportunity.
This episode is inspired by:
A growing trend highlighted on Channel 9 The Today Show
Recent media coverage showing grandparents replacing Christmas and birthday gifts with investments
The power of long-term compounding and intergenerational wealth
In this episode, we cover:
Why investing for grandchildren is becoming so popular
The emotional and educational benefits of investment gifts
How time is a child’s greatest investing advantage
What this money could help fund one day (education, travel, business, property, freedom)
How to structure an investment account for a child (trustee-style accounts)
An example platform that allows investing “as trustee for a child”
Why ETFs and LICs are ideal long-term investments for kids
The importance of dividend reinvestment and buy-and-hold investing
How to turn investing into a family tradition
A simple example showing how $1,000 invested each year could grow over 18 years
Why this gift goes far beyond money — it’s belief, values, and legacy
Important reminder:
This episode is general information only and not personal financial advice. Everyone’s situation is different, and you should consider seeking advice before making financial decisions.
Want to get started?
Look for an investment platform that allows investing as trustee for a child
Choose diversified, long-term growth assets
Reinvest all income
Stay consistent and patient
Focus on education, not perfection
🎙️ If this episode resonated, please share it with another grandparent who might love this idea.
📩 Want your question answered in a future Start Here episode?
Send Canna a DM on Instagram: @SugarMamma or @CannaCampbellOfficial
💬 Let’s Keep the Conversation Going
I’d love to hear your thoughts on this episode! Reach out to me anytime on Instagram @SugarMammaTV so we can keep this important conversation alive.
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⚖️ General Advice Warning
While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always:
📜 Financial Planning License Details
The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate.
Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).

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