In this Start Here episode, Canna answers one of the most common investing questions: “How many ETFs or LICs should I own?”We unpack how to avoid over-diversification, what research from Vanguard and Morningstar suggests, how to build a simple and powerful Core–Satellite portfolio, and how to decide whether to add new investments — or simply build what you already have.
We also explore how to check for duplication, how to understand your risk profile, what to do if you’ve already over-diversified, and how The $1000 Project portfolio applies these principles in real life.

What You’ll Learn
• Why owning more ETFs doesn’t always mean more diversification
• The 5–10 ETF rule (and why many people only need 2–3)
• How to check whether you’re accidentally duplicating investments
• How to understand your risk profile before choosing new investments
• How to research what’s in each ETF (and why fund manager sites are gold!)
• The Core–Satellite strategy for everyday investors
• What counts as “intentional duplication” vs “accidental duplication”
• What to do if your portfolio is already messy
• How to use The $1000 Project as a model for compounding consistency
• A practical framework to decide whether a new ETF belongs in your portfolio

Key Links Mentioned
• Vanguard & Morningstar research on portfolio construction - https://investor.vanguard.com/tools-calculators/investor-questionnaire•

* Fund manager websites (to check ETF holdings) - https://www.whitefield.com.au/whitefield-industrials/ -not advice (educational purposes only)
• The $1000 Project resources - https://amzn.to/3RV0Bnq

Have a Start Here question? email canna@sugarmamma.tv 

Disclaimers
This episode contains general advice only. It does not consider your personal financial situation, goals or needs. Always read the relevant PDS before investing and consider seeking advice from a licensed financial planner.

Follow Canna:

• Instagram:@SugarMammaTV — money, budgeting, cashflow & motivation
• Instagram:@CannaCampbellofficial — lifestyle, capsule wardrobe fashion, motherhood
• TikTok:@SugarMammaTV
• YouTube:SugarMammaTV — over 500 bite-sized videos with more than 12 million views!
• Website:SugarMammaTV.com
• Don’t forget my other podcast:How Do They Afford That? 👉 Listen here

⚖️ General Advice Warning

While we discuss financial topics, everything shared here is general information only — never personal, product, or investment advice. Always:

• Do your own research.
• Weigh up the pros, cons, fees, caps, taxes, and risks.
• Seek professional advice before making financial decisions.

📜 Financial Planning License Details

The information in this podcast does not take into account your personal circumstances, goals, or needs. Always read relevant Product Disclosure Statements before acquiring any financial product, and seek independent financial advice where appropriate.

Canna Campbell is an Authorised Representative and Financial Adviser of Links Licensee Services Pty Ltd (AFSL No. 700012 | ABN 97 678 975 589).

📚 My Books

If you’re ready to deepen your financial knowledge, check out my books:

• Best Seller:The $1000 Project
• **Mindful Money](https://amzn.to/3RV0poc)
• Motivated Money by Peter Thornhill(a huge inspiration for me): Read it here

(These are Amazon affiliate links to my own books.)

💡 Work With Me

Want more support on your financial journey? Here’s how we can work together:

1. The SugarMamma Budget & Cashflow Academy
   Sick of living paycheque to paycheque or feeling overwhelmed by your money?
   This course includes aone-on-one appointment with me so I can personally help you.
   👉 Enrol here
2. Money Mindset & Manifestation Coaching
   Join my program for ongoing support, clarity, and motivation. You’ll get direct access to me and a community of like-minded people ready to make powerful change.
   👉Join here

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