Through her brand The Øther, Nyla Hasan is connecting craft to identity. Using artisan-made, small batch garments she explores her experience and the tension of feeling like an “other”, hoping to use clothes as a way to build connection and belonging. Hear how she builds The Øther within the vision and values that push back on fashion industry norms and conventions.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Through her brand The &Oslash;ther, Nyla Hasan is connecting craft to identity. Using artisan-made, small batch garments she explores her experience and the tension of feeling like an &ldquo;other&rdquo;, hoping to use clothes as a way to build connection and belonging. Hear how she builds The &Oslash;ther within the vision and values that push back on fashion industry norms and conventions. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders evolving the style-status-quo. Style as Identity is a podcast by @themajoritygroup

Origin | The Øther: It’s not a collection it’s a mood

Let's unpack what we learned from the previous four collaboration-focused episodes Dinner Service NY, KSENIASCHNAIDER, Zipeng Zhu and Tala Barbotin Khalidy. Ranging from collabs with Adidas Originals, Allbirds, rappers and artists we reflect and marinate on the difference between a dream collab and the right collab to drive success for your brand. Listen to get the tips you don’t want to miss. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

Let's unpack what we learned from the previous four collaboration-focused episodes Dinner Service NY, KSENIASCHNAIDER, Zipeng Zhu and Tala Barbotin Khalidy. Ranging from collabs with Adidas Originals, Allbirds, rappers and artists we reflect and marinate on the difference between a dream collab and the right collab to drive success for your brand. Listen to get the tips you don’t want to miss. 
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

COLLABS | Reflections with Lola and Frankie

Tala Barbotin Khalidy pieces aren’t just fashion - they change the lens through which we view Lebanon and Syria. They change our relationship with clothes. For her, collaborations are a way to practice self care through community, honor craft and preserve culture. Hear how she defines collaboration and the ways it manifests into partnerships with jewelry makers, illustrators, animators, and rappers.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup

Tala Barbotin Khalidy pieces aren’t just fashion - they change the lens through which we view Lebanon and Syria. They change our relationship with clothes. For her, collaborations are a way to practice self care through community, honor craft and preserve culture. Hear how she defines collaboration and the ways it manifests into partnerships with jewelry makers, illustrators, animators, and rappers. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

COLLABS | Tala Barbotin Khalidy: Honoring craft through collaboration

The best way for a brand to know how to create a successful collaboration is by listening to the people we collaborate with. Today we sit with Zipeng Zhu and get his perspective on how to bring a collaboration to life so everyone benefits - especially the consumer.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup

The best way for a brand to know how to create a successful collaboration is by listening to the people we collaborate with. Today we sit with Zipeng Zhu and get his perspective on how to bring a collaboration to life so everyone benefits - especially the consumer. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

COLLABS | Zipeng Zhu: Sought-after designer shares tips on how to collaborate with intention

Most brands know who their ‘dream collab’ would be. But is it the right collab? Sometimes - but not always. Today we sit with Ksenia and Anton Schnaider, founders of Ukraine-based brand KSENIASCHNAIDER to hear about when their dream collab - with Adidas Originals - was also the right collab, and what made it a success. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.

IG: @themajoritygroup

Most brands know who their ‘dream collab’ would be. But is it the right collab? Sometimes - but not always. Today we sit with Ksenia and Anton Schnaider, founders of Ukraine-based brand KSENIASCHNAIDER to hear about when their dream collab - with Adidas Originals - was also the right collab, and what made it a success. 
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup

COLLABS | KSENIASCHNAIDER: Bringing to life a dream collab with Adidas Originals

Most designers have a dream collab. But would they be the right collab? What defines success and how do we measure it? Today we learn from Dinner Service NY - a brand that views collabs as their primary marketing engine to fuel demand for their sustainably-minded pieces.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup 

Most designers have a dream collab. But would they be the right collab? What defines success and how do we measure it? Today we learn from Dinner Service NY - a brand that views collabs as their primary marketing engine to fuel demand for their sustainably-minded pieces. Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision. IG: @themajoritygroup

COLLABS | Dinner Service NY: Collaborations as a core marketing tactic

If size is the rubric, fit is what affirms us. Fit determines whether we buy - or bypass. Join Lola & Frankie as they talk about what they learned about fit from the last four episodes with guests Sene, Naito, 2wo+1ne=2 and Wide the Brand.

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.

IG: @themajoritygroup 

If size is the rubric, fit is what affirms us. Fit determines whether we buy - or bypass. Join Lola &amp; Frankie as they talk about what they learned about fit from the last four episodes with guests Sene, Naito, 2wo+1ne=2 and Wide the Brand.
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup

FIT | Reflections with Lola & Frankie

“Inclusive sizing is one of the biggest trends in retail” reporters proclaimed in 2022. Hmm. We had questions. Why is this a ‘trend’? Like really which part. And why do conversations typically start and stop at womenswear? We scoured, and there aren’t many brands solving for the male figure. This episode with Mahrzad Lari, co-founder of Quebec-based, Wide the Brand starts to unpack why. Meet Mahrzad with us and find out how his brand is distinctly positioned to offer wide men a highly considered, curated aesthetic line of clothes in extended mens sizes. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.

IG: @themajoritygroup 

“Inclusive sizing is one of the biggest trends in retail” reporters proclaimed in 2022. Hmm. We had questions. Why is this a ‘trend’? Like really which part. And why do conversations typically start and stop at womenswear? We scoured, and there aren’t many brands solving for the male figure. This episode with Mahrzad Lari, co-founder of Quebec-based, Wide the Brand starts to unpack why. Meet Mahrzad with us and find out how his brand is distinctly positioned to offer wide men a highly considered, curated aesthetic line of clothes in extended mens sizes. 
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup

FIT | Wide the Brand: Great clothes for confident men in extended sizes

Standard sizes aren’t a shortcut for convenience, rather a conundrum for customers. What is a Small? A size 6? A size 30? The standard leaves us in a headspin. Enter 2wo+1ne=2, a brand from Athens, Greece that is solving for this – their pieces come with a ‘fit to size’ option. Their garments are literally made to fit our distinct measurements. The result? Unsurprisingly, customers so loyal they send the brand gifts like honey and treats. Meet co-founders and creative duo Stella Panagopoulou and Valisia Gotsi to hear why - and how - they do it. 

Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.

IG: @themajoritygroup 

Standard sizes aren’t a shortcut for convenience, rather a conundrum for customers. What is a Small? A size 6? A size 30? The standard leaves us in a headspin. Enter 2wo+1ne=2, a brand from Athens, Greece that is solving for this – their pieces come with a ‘fit to size’ option. Their garments are literally made to fit our distinct measurements. The result? Unsurprisingly, customers so loyal they send the brand gifts like honey and treats. Meet co-founders and creative duo Stella Panagopoulou and Valisia Gotsi to hear why - and how - they do it. 
Like and subscribe to join hosts Lola Catero and Frankie Ikwuazom as they meet the founders building fashion brands within their values and vision.
IG: @themajoritygroup

FIT | 2wo+1ne=2: Offers fit-to-size, gets hyper-devoted customers

Marker 03

Sandal size guides now go beyond your foot length to include your personal ‘active vs relaxed’ preference thanks to Naito, a 150 year-old, sandal maker in Gion, Japan producing one of the most modern sandal designs of today.
Let’s meet Seiji Naito, the 5th generation shoemaker, and learn how an earthquake inspired his new type of sandal using innovative materials that provide comfort, water resistance, and fit preference without compromising on its sleek design.
*Note - this episode is in both English and Japanese

サンダルのサイズが、“足の大きさのガイド”という機能を超えて、“アクティブvsリラックス”という個人の用途や好みをも提供する。京都祇園に150年続く老舗草履屋「祇園ない藤」は、もっとも現代的なサンダルデザインの一つのカタチを生み出しました。
今回は、五代目当主、内藤誠治さんをお招きし、日本に起きた震災を契機に、革新的な素材を使用して、快適さ、防水性、そしてフィット感の好みを提供するこのサンダルがいかに生まれてきたのか？
詳しくお話しいただきます。
*このエピソードは、英語、日本語どちらの言語でもお聞きいただけます。

Sandal size guides now go beyond your foot length to include your personal ‘active vs relaxed’ preference thanks to Naito, a 150 year-old, sandal maker in Gion, Japan producing one of the most modern sandal designs of today. Let’s meet Seiji Naito, the 5th generation shoemaker, and learn how an earthquake inspired his new type of sandal using innovative materials that provide comfort, water resistance, and fit preference without compromising on its sleek design. *Note - this episode is in both English and Japanese サンダルのサイズが、“足の大きさのガイド”という機能を超えて、“アクティブvsリラックス”という個人の用途や好みをも提供する。京都祇園に150年続く老舗草履屋「祇園ない藤」は、もっとも現代的なサンダルデザインの一つのカタチを生み出しました。 今回は、五代目当主、内藤誠治さんをお招きし、日本に起きた震災を契機に、革新的な素材を使用して、快適さ、防水性、そしてフィット感の好みを提供するこのサンダルがいかに生まれてきたのか？ 詳しくお話しいただきます。 *このエピソードは、英語、日本語どちらの言語でもお聞きいただけます。

FIT | Naito: Modern Japanese Sandals with a Throwback Fit  着る | ない藤 | 日本のモダンサンダル：先祖がえりするはき心地

Meet the brands using style to preserve culture, serve community, honor identity – and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Meet the brands using style to preserve culture, serve community, honor identity &ndash; and evolve our understanding of the style-status-quo. Hosted by Lola Catero and Frankie Ikwuazom.

Style As Identity

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