Using a distributor for your beauty or wellness  brand can catapult your growth. 

In ep 139 of start scale succeed host Nicole Higgins chats with Catherine Collins about the practical tips for identifying and collaborating with the right distributor. 

Catherine established a distribution agency in the middle east and now provides expert consultancy for beauty and wellness brands 

This week some of the topics covered are 

• The pivotal role of distributors in a brand's expansion and the critical factors that determine when a brand is ready to work with a distributor.
• The financial mechanics of distributor partnerships, including the ideal margin rule for pricing 
• The distinction between the roles of distributors and agents in the growth of a brand, and what brands can expect from each.
• Characteristics of founders who steer their brands towards success, such as a growth mindset, resilience, and a purpose-driven approach to their business.
• An overview of current trends shaping the beauty industry, including consumer interest in scientifically-backed products and doctor-led brands.
•  Practical tips for identifying and collaborating with the right distributor, including questions to ask and strategies to foster a lasting and beneficial relationship.

Guest 

Catherine Collins 

Catherine’s career spans across multiple markets from building an international beauty distribution business in the Middle East to advising some of the world’s most well known beauty brands on their global strategy and working closely with high growth startups and connecting them with investors.  She has a deep understanding of international markets and how to scale a brand successfully and has worked with a variety of different retailers and distributors worldwide. 

https://www.constellarconsultancy.com/

https://www.instagram.com/constellarconsultancy/

Host 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

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https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/