Born from an idea whilst searching for the best mascara to use to an app now with 80,000 products and 17,000 brands. Beauty Buddy was created by two sisters Wendy & Tracy and today Nicole chats with co founder Wendy Slattery on how they have created what they call the “Trip advisor” for beauty products, where consumers who have used the brands whether they love it or hate it they rate it. Which allows consumers and brands to get real feedback from real people. They discuss the initial research they did and how they engaged with people that really made them see that they had an idea that was viable and useful. To a whirlwind trip to New York drawing on every and any connection to meet advisors and investors, creating a minimum viable product without spending millions.
KEY TAKEAWAYS
BEST MOMENTS
‘I’ve said yes to dates…but it’s in America!’
‘We know where we’re going. Either you’re interested in being on the journey with us or you’re not’
‘When you’re that small, you need to find investors who are passionate about the industry’
‘You will always make mistakes as a startup’
‘The worst you can do is fail’
EPISODE RESOURCES
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VALUABLE RESOURCES
www.thebuyerandretailcoach.com
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www.tiktok.com/@thebuyerandretailcoach
https://thebuyerandretailcoach.com/newsletter-sign-up/
ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.
Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme: thebuyerandretailcoach.com/startscalesucceedwaitlist
CONTACT METHOD
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