They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers.

Why are these pocket-sized Funko figurines flying off shelves? From fan frenzy to display hacks, we dive into the world of tiny toys with big personalities — and how Simply Toys stays ahead of every collectible craze.

Follow us on Instagram!
Awedio: @awediosg
Yumiko: @yumiko.kayahara

They&rsquo;re cute, collectible&hellip; and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon &mdash; with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore&rsquo;s OG toy retailers.
Why are these pocket-sized Funko figurines flying off shelves? From fan frenzy to display hacks, we dive into the world of tiny toys with big personalities &mdash; and how Simply Toys stays ahead of every collectible craze.
Follow us on Instagram! Awedio: @awediosg Yumiko: @yumiko.kayahara

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life with Yumiko Kayahara

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers.

Teeny Pops, Massive Buzz?! Inside the Bitty Pop Craze 

In this episode of Shelf Life, we’re diving deep into the world of Tamiya. From the satisfying "click" of a perfect fit to the nostalgia of our very first kits, we discuss why Tamiya remains the gold standard in the hobby world. Whether you’re into RC cars, static scale models, or Mini 4WD, there’s something special about this brand that keeps us coming back to the workbench.

In this episode of Shelf Life, we&rsquo;re diving deep into the world of Tamiya. From the satisfying "click" of a perfect fit to the nostalgia of our very first kits, we discuss why Tamiya remains the gold standard in the hobby world. Whether you&rsquo;re into RC cars, static scale models, or Mini 4WD, there&rsquo;s something special about this brand that keeps us coming back to the workbench.

We discuss why Tamiya remains the gold standard in the hobby world.

What Makes Tamiya So Addictive?

"When anime meets art, your wallet learns fear!" 💸 We’ve all been there - you see that one "must-have" figure and your bank account starts sweating. In this episode, Yumiko is joined by C.K from Sheng Tai Toys to talk about the incredible world of anime collectibles and more. Shelf Life with Yumiko Kayahara

"When anime meets art, your wallet learns fear!" 💸 We&rsquo;ve all been there - you see that one "must-have" figure and your bank account starts sweating. In this episode, Yumiko is joined by C.K from Sheng Tai Toys to talk about the incredible world of anime collectibles and more. Shelf Life with Yumiko Kayahara

"When anime meets art, your wallet learns fear!"

 Anime, toys and more! 

Yumiko sits down with Singapore’s #1 Harry Potter fan to explore how one story became a lifelong obsession. From magical moments to rare collectibles, this episode dives deep into the fandom, the memories, and the magic that never left.

Yumiko sits down with Singapore&rsquo;s #1 Harry Potter fan to explore how one story became a lifelong obsession. From magical moments to rare collectibles, this episode dives deep into the fandom, the memories, and the magic that never left.

Yumiko sits down with Singapore’s #1 Harry Potter fan.

Teeny Pops, Massive Buzz?! Inside the Bitty Pop Craze

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