They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers.

Why are these pocket-sized Funko figurines flying off shelves? From fan frenzy to display hacks, we dive into the world of tiny toys with big personalities — and how Simply Toys stays ahead of every collectible craze.

Follow us on Instagram!
Awedio: @awediosg
Yumiko: @yumiko.kayahara

They&rsquo;re cute, collectible&hellip; and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon &mdash; with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore&rsquo;s OG toy retailers.
Why are these pocket-sized Funko figurines flying off shelves? From fan frenzy to display hacks, we dive into the world of tiny toys with big personalities &mdash; and how Simply Toys stays ahead of every collectible craze.
Follow us on Instagram! Awedio: @awediosg Yumiko: @yumiko.kayahara

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life with Yumiko Kayahara

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

They’re cute, collectible… and ridiculously tiny. 😍🧸 In this episode of #ShelfLife, Yumiko gets the lowdown on the Bitty Pop phenomenon — with Ann Goh, the powerhouse behind @simplytoysg, one of Singapore’s OG toy retailers.

Teeny Pops, Massive Buzz?! Inside the Bitty Pop Craze 

Yumiko sits down with Singapore’s #1 Harry Potter fan to explore how one story became a lifelong obsession. From magical moments to rare collectibles, this episode dives deep into the fandom, the memories, and the magic that never left.

Yumiko sits down with Singapore&rsquo;s #1 Harry Potter fan to explore how one story became a lifelong obsession. From magical moments to rare collectibles, this episode dives deep into the fandom, the memories, and the magic that never left.

Yumiko sits down with Singapore’s #1 Harry Potter fan.

Step inside the life of Singapore’s #1 Harry Potter fan

From a small toy shop to a beloved haven for collectors and fans across generations. Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. ✨

From a small toy shop to a beloved haven for collectors and fans across generations. Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. ✨

 Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. 

From a small toy store to a pop culture powerhouse

Yumiko chats with Singapore’s very own Iron Man Collector, Terence Tee — the man who might just have more suits than Tony Stark himself. 🦾 Possibly the world’s largest collector of Iron Man figures, Terence shares how it all began, the story behind his very first piece, and the creative concept behind his jaw-dropping display room. Get ready for a deep dive into passion, precision, and pure Marvel madness!

Yumiko chats with Singapore&rsquo;s very own Iron Man Collector, Terence Tee &mdash; the man who might just have more suits than Tony Stark himself. 🦾 Possibly the world&rsquo;s largest collector of Iron Man figures, Terence shares how it all began, the story behind his very first piece, and the creative concept behind his jaw-dropping display room. Get ready for a deep dive into passion, precision, and pure Marvel madness!

Yumiko chats with Singapore’s very own Iron Man Collector, Terence Tee.

Teeny Pops, Massive Buzz?! Inside the Bitty Pop Craze

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