From a small toy shop to a beloved haven for collectors and fans across generations. Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. ✨

From a small toy shop to a beloved haven for collectors and fans across generations. Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. ✨

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is the most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life with Yumiko Kayahara

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions, Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

Shelf Life is most colourful addition to the AWEDIO originals family. Hosted by Yumiko, she explores the passion behind toy collecting and the stories of those who dedicate their lives to it. Each episode features in-depth conversations with toy collectors and promoters, highlighting their love for toys and the thrill of owning the rarest, most exclusive limited edition pieces. Yumiko delves into the world of one-of-a-kind collectibles, uncovering what makes these treasures so valuable and meaningful. From hidden gems to highly sought-after editions,&nbsp;Shelf Life celebrates the art, nostalgia, and excitement of collecting in a vibrant and engaging way.

 Yumiko dives into the memories, milestones, and magic that built Action City into the pop culture powerhouse it is today. 

From a small toy store to a pop culture powerhouse

The YoYo is back, and it's no longer just a primary school toy! Meet the dedicated players who have transformed the simple YoYo into a competitive sport, creative art form, and lifelong passion in Singapore.

The YoYo is back, and it's no longer just a primary school toy! Meet the dedicated players who have transformed the simple YoYo into a competitive sport, creative art form, and lifelong passion in Singapore.

The YoYo Legends of Singapore

Join Yumiko on Shelf Life as she sits down with Simone, the artist, co-founder, and co-owner of the global phenomenon, Tokidoki! Celebrating 20 years in business, Simone shares the incredible story of how his doodles grew into an empire.12

Discover the diverse inspirations behind the iconic Tokidoki style, which Simone calls the 'diary of my life'. Learn about the influences, from Japanese kawaii culture and woodprints to punk rock, skateboarding, Americana, and street graffiti.

Join Yumiko on Shelf Life as she sits down with Simone, the artist, co-founder, and co-owner of the global phenomenon, Tokidoki! Celebrating 20 years in business, Simone shares the incredible story of how his doodles grew into an empire.12
Discover the diverse inspirations behind the iconic Tokidoki style, which Simone calls the 'diary of my life'. Learn about the influences, from Japanese kawaii culture and woodprints to punk rock, skateboarding, Americana, and street graffiti.

 Tokidoki's Creator Reveals ALL: From Doodles to Global Empire! 

In this episode of Shelf Life, we’re diving deep into the world of Tamiya. From the satisfying "click" of a perfect fit to the nostalgia of our very first kits, we discuss why Tamiya remains the gold standard in the hobby world. Whether you’re into RC cars, static scale models, or Mini 4WD, there’s something special about this brand that keeps us coming back to the workbench.

In this episode of Shelf Life, we&rsquo;re diving deep into the world of Tamiya. From the satisfying "click" of a perfect fit to the nostalgia of our very first kits, we discuss why Tamiya remains the gold standard in the hobby world. Whether you&rsquo;re into RC cars, static scale models, or Mini 4WD, there&rsquo;s something special about this brand that keeps us coming back to the workbench.

We discuss why Tamiya remains the gold standard in the hobby world.

From a small toy store to a pop culture powerhouse

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Shelf Life with Yumiko Kayahara

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