Freddy CruzFreddy Cruz

Tales from a Houston Event Maestro

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How do you create memorable events that leave a lasting impact?

Freddy Cruz and Roger Igo delve into the art of event planning. Roger shares his early experiences with organizing high school talent shows and how those formative years shaped his approach to event production. At the bell tower on 34th, his method focuses on creating unforgettable memories for guests.
Roger discusses handling unexpected situations like uninvited guests and rowdy attendees. His team's preparation and quick thinking ensure the event continues smoothly. He emphasizes the importance of starting with the desired outcome and reverse engineering the event planning process.

Roger highlights the framework used at the bell tower to produce top-notch events, blending decor, energy management, and sensory elements. They consider each aspect meticulously, striving for a seamless experience from start to finish.

Visit thebelltoweron34th.com or rogerigo.com for more details on planning your next event.

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Key Takeaways

1.) Roger Igo's initial experience in organizing events during his high school talent show.

2.) Early involvement in event planning, even at a small scale, can ignite a passion

3.) The ultimate goal of event planning is to create positive, long-lasting memories. Working backward from desired outcomes helps ensure that every aspect of the event contributes to this goal.

4.) Handling unexpected situations gracefully can turn them into memorable stories that don't detract from the event's success.

5.) Event venues are a work in progress, requiring ongoing maintenance and a strong team effort. Striving for excellence in every sensory detail and aspect of the service ensures consistently high standards.

Main conceptual takeaway: Roger Igo emphasizes the significance of thoughtful preparation, high standards, and adaptability in event planning. These elements ensure that each event, regardless of its scale, creates cherished memories and meaningful connections for all attendees.

Timestamped Overview

00:00 Part of two bands, formed show style.
03:46 Houston events aim for historical impact and scale.
09:27 Addressing unexpected event disruptions at weddings.
09:58 Incorporate drama avatars into events for memory.
15:44 Uninvited guests causing chaos at the event.
16:52 Educating event planners on organizing successful events.

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In 2 playlist(s)

  1. Cruz through HTX

    152 clip(s)

  2. Cruz through HTX

    119 clip(s)

Freddy Cruz

Twenty-six year radio veteran Freddy Cruz has gone indie. From former special forces operators  
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