"The Best Damn Fruitcake in Texas"
"The best damn fruitcake in Texas" is a hell of a subject line. It intrigued me so much, I replied to my PR pal Paula and asked if Pastry Chef Ruben Ortega would be up for hosting me in his kitchen to bake a cake. I expected a no.I got a yes. What happened after that blew my mind and changed the …
Successful Podcasting Strategies for Business Owners
Why is podcasting such an appealing platform for modern creators? Podcast host Brittany Crosson joins Freddy to talk about her journey from MySpace performer to podcast host exemplifies the medium's creative freedom and intimate appeal. Emphasizing the importance of consistency and audience engage…
Turning Failed Blocked Punts into Podcast Gold
What does a failed blocked punt attempt have to do with podcasting? Freddy Cruz shares his high school football story to illustrate the fear and hesitation that can impede one's podcast journey. Despite the initial struggles and doubts, the real magic happens when you persevere and believe in your…
How to Attract High-Profile Guests for Your Podcast
Ready for some tactical podcast advice? Reena Friedman is the host of Better Call Daddy, a podcast that explores diverse stories from various guests, including business leaders and everyday individuals. During this episode, she and Freddy Cruz talk about starting a podcast with minimal equipment.…
Voice vs. Text: Why Podcasting Creates Stronger Connections
Why is podcasting more effective than writing in building trust and creating connections? Freddy Cruz examines the power of voice in comparison to text. He discusses how verbal communication builds trust, citing a study of teenage girls and their mothers. The study shows that voice interaction, u…
When Awkward Becomes Authentic
What is "burnt tongue" and why is it a valuable concept for content creators? In this episode, Freddy Cruz delves into the idea of "burnt tongue," a term coined by author Chuck Palahnik's mentor, Tom Spambauer. The concept involves communicating thoughts in an awkward manner that slows the audienc…
Shouting into the Forest: Podcast Lessons from a Viral Sensation
What can podcasters learn from the journey of the Jewish Ed Sheeran, Noah Kahan, and the actual Ed Sheeran? A lot. Freddy Cruz discusses the rise of Noah Kahan, known as the Jewish Ed Sheeran, who experienced a serendipitous breakthrough with his song "Stick Season." Despite initial struggles and…
AI Tools That Make Podcasting a Breeze
What role can artificial intelligence play in maintaining podcast consistency? Freddy Cruz emphasizes the importance of consistency in podcasting, sharing his observations from online discussions with disheartened podcasters facing growth issues. Irregular episode schedules often frustrate listene…
How a Pair of Sneakers Can Inspire Your Podcast Journey
How can a trip to buy sneakers teach us about building a brand with your podcast? Freddy Cruz delves into his experience at Reserve Supply to buy a pair of sneakers. Exploring the history of the Finnish brand Karhu, founded in 1916, he uncovers its century-long success. The brand's focus on quali…
Understanding Podcast Downloads on Apple Podcasts
What exactly constitutes a podcast download? Freddy Cruz delves into the meaning of podcast downloads, specifically on Apple Podcasts. According to Apple, a download is equivalent to a play, which counts when someone presses play for at least one second. A more valuable metric is engaged listeners…