Navigating large gaps in the needs of stakeholders is critical for any marketing strategy. This week Kathy Govier shares how she assesses and identifies the key desires of different audiences in order to create messaging that addresses needs and accomplishes goals. Listen in as Laura and Kathy discuss understanding your own thought process as a leader, the difference between new and hardcore collectors, and the importance of recognizing expertise within niche categories.
Here are a few things you’ll learn during this conversation:
During the 24-Hour Challenge, Kathy encourages you to optimize your LinkedIn profile by focusing on asking for and showcasing recommendations on your profile.
About Kathy Govier:
Kathy is an accomplished, senior marketing leader with more than 20 years of experience across large, publicly-traded organizations as well as mid-sized, privately held, family-owned companies.
You can connect with Kathy in the following ways:
To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.
You can connect with Laura in the following ways:
LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/
Facebook: Vocal Impact Productions
Twitter: @Laura Sicola