Navigating large gaps in the needs of stakeholders is critical for any marketing strategy. This week Kathy Govier shares how she assesses and identifies the key desires of different audiences in order to create messaging that addresses needs and accomplishes goals. Listen in as Laura and Kathy discuss understanding your own thought process as a leader, the difference between new and hardcore collectors, and the importance of recognizing expertise within niche categories.

 

Here are a few things you’ll learn during this conversation:
How Kathy differs her messaging between hardcore and new collectors 
Why she considers herself a general manager with marketing expertise
How to approach business from a broad perspective
The importance of acknowledging input from every team member
How to understand and communicate your own thought process with your team

 

During the 24-Hour Challenge, Kathy encourages you to optimize your LinkedIn profile by focusing on asking for and showcasing recommendations on your profile.

 

About Kathy Govier:

 

Kathy is an accomplished, senior marketing leader with more than 20 years of experience across large, publicly-traded organizations as well as mid-sized, privately held, family-owned companies.

 

You can connect with Kathy in the following ways:

Website: https://www.geppifamilyenterprises.com

Linkedin: https://www.linkedin.com/in/kathygovier/

 

To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.

 

You can connect with Laura in the following ways:

 

LinkedIn: https://www.linkedin.com/in/drlaurasicola


LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/


YouTube: https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA


Facebook: Vocal Impact Productions


Twitter: @Laura Sicola 


Twitch: https://www.twitch.tv/vocalimpactproductions


Instagram: @VocalImpactProductions

See omnystudio.com/listener for privacy information.

Navigating large gaps in the needs of stakeholders is critical for any marketing strategy. This week Kathy Govier shares how she assesses and identifies the key desires of different audiences in order to create messaging that addresses needs and accomplishes goals. Listen in as Laura and Kathy discuss understanding your own thought process as a leader, the difference between new and hardcore collectors, and the importance of recognizing expertise within niche categories.
&nbsp;
Here are a few things you&rsquo;ll learn during this conversation:
<ul>
<li>How Kathy differs her messaging between hardcore and new collectors </li>
<li>Why she considers herself a general manager with marketing expertise</li>
<li>How to approach business from a broad perspective</li>
<li>The importance of acknowledging input from every team member</li>
<li>How to understand and communicate your own thought process with your team</li>
</ul>
&nbsp;
During the 24-Hour Challenge, Kathy encourages you to optimize your LinkedIn profile by focusing on asking for and showcasing recommendations on your profile.
&nbsp;
About Kathy Govier:
&nbsp;
Kathy is an accomplished, senior marketing leader with more than 20 years of experience across large, publicly-traded organizations as well as mid-sized, privately held, family-owned companies.
&nbsp;
You can connect with Kathy in the following ways:
Website: <a href="https://www.geppifamilyenterprises.com">https://www.geppifamilyenterprises.com</a>
Linkedin: <a href="https://www.linkedin.com/in/kathygovier/">https://www.linkedin.com/in/kathygovier/</a>
&nbsp;
To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C&rsquo;s of influence.
&nbsp;
You can connect with Laura in the following ways:
&nbsp;
LinkedIn:&nbsp;<a href="https://slack-redir.net/link?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdrlaurasicola">https://www.linkedin.com/in/drlaurasicola</a>
 LinkedIn Business Page:&nbsp;<a href="https://slack-redir.net/link?url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvocal-impact-productions%2F">https://www.linkedin.com/company/vocal-impact-productions/</a>
 YouTube:&nbsp;<a href="https://slack-redir.net/link?url=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCWri2F_hhGQpMcD97DctJwA">https://www.youtube.com/channel/UCWri2F_hhGQpMcD97DctJwA</a>
 Facebook: Vocal Impact Productions
 Twitter:&nbsp;<a href="mailto:laurasicola@gmail.com">@Laura Sicola</a>&nbsp;
 Twitch:&nbsp;<a href="https://www.twitch.tv/vocalimpactproductions">https://www.twitch.tv/vocalimpactproductions</a>
 Instagram: @VocalImpactProductionsSee <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? This is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal.

Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way. You’ll gain insights into confident public speaking, conflict management, executive presence, and more!

For more information, visit https://www.speakingtoinfluence.com 

To book Laura as a guest or speaker email info@vocalimpactproductions.com

Speaking to Influence

When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? This is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal. Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way. You’ll gain insights into confident public speaking, conflict management, executive presence, and more! For more information, visit https://www.speakingtoinfluence.com  To book Laura as a guest or speaker email info@laurasicola.com

When you speak, do you want to inspire others and be recognized as a true leader? Do you want to feel more confident, have greater influence, and get bigger results? This is the show for executives, business owners and leaders who need to command the room, connect with their audience and close the deal. Join host Dr. Laura Sicola, communication and influence expert, as she interviews world-class business and industry leaders, who reveal the importance of strong communication skills in their success and the (sometimes hard) lessons they learned along the way. You’ll gain insights into confident public speaking, conflict management, executive presence, and more! For more information, visit https://www.speakingtoinfluence.com  To book Laura as a guest or speaker email info@laurasicola.com

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