COPYWRITER 081: How to add UX Copywriting to your suite of services with Susan Reoch

Would you like to become an expert at UX copywriting? Would you like to make money from UX copywriting? What even is UX copywriting? UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience. UX stands fo…

COPYWRITER 080: How to use Substack to monetise your copywriting with Lizzie Mulherin

In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurrin…

COPYWRITER 079: Discover how to scale your writing business and possibly turn it into an agency

Would you like to scale your writing business and maybe turn it into an agency? Would you like to have other writers working for you so you don’t have to do the actual writing? Or maybe you’d like to get work through a writer’s agency? That’s what I’ll be talking about today with Sara Howard, the …

COPYWRITER 078: How to use AI to enhance your copywriting skills with Leanne Shelton

In this episode, I chat with Leanne Shelton, founder of HumanEdge AI Training, about how copywriters can harness the power of AI to write copy quickly and accurately, without losing the human touch.  What you’ll learn: How to overcome fear of AI: Discover practical tips to help you embrace AI as a…

COPYWRITER 077: How to charge what you're worth with Andrew Griffiths

Do you struggle to price your copywriting services? Do you constantly undercharge and feel undervalued? Do you see others less talented than you getting paid more> If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the e…

COPYWRITER 076: How to build a six-figure copywriting business with Sophia Auld

Would you like to earn a six figure income from copywriting?  Would you like to leverage your existing career to help you find new copywriting clients?  Would you like to write about something you love and get paid well to do so? If any of that resonates, this episode is for you. In this episod…

COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice t…

COPYWRITER 074: How to be (more) creative with award-winning copywriter and art director Adrian Elton.

Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others.  Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic desig…

COPYWRITER 073: Secrets of entrepreneurship from Australia’s top leaders with Bernadette Schwerdt

I’m the author, ghostwriter and coauthor of 7 books about entrepreneurship. I’ve interviewed some of the biggest names in business. Ruslan Kogan from Kogan. Gabby Leibovich from Catch of the Day. Jane Lu from Show Po. Naomi Simson from Red Balloon. Simon Griffiths from Who Gives a Crap. And many mo…

COPYWRITER 072: How to use podcasts to build your business with Lyndal Harris

If you’d like to launch your own podcast to promote your copywriting business, this is the podcast for you. Lyndal Harris is one of Australia’s top podcasting consultants. She’s launched hundreds of podcasts for a huge range of businesses and she’s here today to share her knowledge about how copyw…