COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis

Nat Kringoudis is a one-woman media magnate, and her topic is women’s health and wellness. She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves. It’s a winn…

COPYWRITER 097: How to use content to build a cult shoe brand with eCommerce legend Vince Lebon

If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art. The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 20 years of experience and award-winning collaborat…

COPYWRITER 096: How to turn online hate into a magnificent memoir with Australia’s leading columnist, Kate Halfpenny.

Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public.   And now she’s written a book about her life, marriage, mental health – and the toll her husband’s drinking took on all of it.  Yo…

COPYWRITER 095: How to become an influencer with Australia's leading Talent Agency Founder, Kat Moses

Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is the episode for you. Kat Moses is the founder of MGMT, one of Australia’s leading i…

COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James

It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James. Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he decided to scale up his business and use podcasting t…

COPYWRITER 093: How to manage fear, anxiety and imposter syndrome with the star of Phantom of the Opera, Josh Piterman

Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he knows what it’s like to perform at elite levels and what it takes to keep showing up when your inner critic won’t sit down. Now also a coach, author…

COPYWRITER 092: How to hire great people (and fire them if you have to) with Meahan Callaghan

Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business. Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your business, getting the right team together is critical. A few know better how to put a t…

COPYWRITER 091: How to build your YouTube following with Lachlan & Austin Macfarlane

What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet? That’s the wild reality for Lachlan and Austin Macfarlane  – aka the Macfarlane Brothers –  two self-taught filmmakers whose short-form videos have clocked more than 500 million …

COPYWRITER 090: How to land lucrative brand deals as a content creator with Michelle Melky

We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post. Well, it turns out there’s a method to that madness, and the one with the keys to unlocking that method is Michelle Melky.   Michel…

COPYWRITER 089: How to launch your own digital marketing campaign with expert marketer Ben Fewtrell

If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you. There are lots of digital marketers out there, but few have the depth, skill, and knowledge that Ben Fewtrell has. As th…