If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.

In this episode I talk about:
Copy vs Content  
Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
What is niching and the kinds of niches available
Social Media: Posts, videos, ad copy
Email: Newsletters, sequences, sales campaigns
Content Marketing: Blogs, case studies, white papers
SEO: Web pages, blogs, title tags
Ecommerce: Product descriptions, category pages, sales emails
Brand Storytelling: Brand narratives, tone of voice, case studies
Sales Copywriting: Sales pages, landing pages, direct mail copy
Video: YouTube scripts, webinars, course content
AI Writing: Emails, product descriptions, technical documents
Examples of copywriters who have niched
Learn about those who have successfully niched in various industries, how they did it and why
Why less glamorous but lucrative industries can be a good source of niche work
The pros of niches:
Easier business development
Reduced time learning new topics
Enhanced expertise and reputation
Potential for higher fees
The cons of niches:
Limited variety
Risk of boredom
Dependence on one customer or industry
Time required to establish recognition
How to get started in your niche
Using the 'hedgehog' concept to identify your niche
Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.
In this episode I talk about:
<ul>
<li aria-level="1">Copy vs Content  </li>
<ul>
<li aria-level="2">Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)</li>
</ul>
<li aria-level="1">What is niching and the kinds of niches available</li>
<ul>
<li aria-level="2">Social Media: Posts, videos, ad copy</li>
<li aria-level="2">Email: Newsletters, sequences, sales campaigns</li>
<li aria-level="2">Content Marketing: Blogs, case studies, white papers</li>
<li aria-level="2">SEO: Web pages, blogs, title tags</li>
<li aria-level="2">Ecommerce: Product descriptions, category pages, sales emails</li>
<li aria-level="2">Brand Storytelling: Brand narratives, tone of voice, case studies</li>
<li aria-level="2">Sales Copywriting: Sales pages, landing pages, direct mail copy</li>
<li aria-level="2">Video: YouTube scripts, webinars, course content</li>
<li aria-level="2">AI Writing: Emails, product descriptions, technical documents</li>
</ul>
<li aria-level="1">Examples of copywriters who have niched</li>
<ul>
<li aria-level="2">Learn about those who have successfully niched in various industries, how they did it and why</li>
</ul>
<li aria-level="1">Why less glamorous but lucrative industries can be a good source of niche work</li>
<li aria-level="1">The pros of niches:</li>
<ul>
<li aria-level="2">Easier business development</li>
<li aria-level="2">Reduced time learning new topics</li>
<li aria-level="2">Enhanced expertise and reputation</li>
<li aria-level="2">Potential for higher fees</li>
</ul>
<li aria-level="1">The cons of niches:</li>
<ul>
<li aria-level="2">Limited variety</li>
<li aria-level="2">Risk of boredom</li>
<li aria-level="2">Dependence on one customer or industry</li>
<li aria-level="2">Time required to establish recognition</li>
</ul>
<li aria-level="1">How to get started in your niche</li>
<ul>
<li aria-level="2">Using the 'hedgehog' concept to identify your niche</li>
<li aria-level="2">Leveraging platforms like Eventbrite to discover niche opportunities</li>
</ul>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-075/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt

Do you struggle to price your copywriting services?
Do you constantly undercharge and feel undervalued?
Do you see others less talented than you getting paid more>

If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for you!

Today, we dive into a topic that many creatives struggle with: pricing their services. In our chat today Andrew Griffiths shares his insights on how to charge what you're worth and build a successful, profitable copywriting business. Andrew is a business coach and the author of a book called ‘Someone has to be the most expensive – why not make it you’, one of the best books I’ve read for how to change your mindset and management practices around pricing. 

With decades of experience on how to build a high paying clientele, his practical advice will give you a blueprint for how you can always get paid top dollar for the work you do.

In this episode, Andrew discusses:
His journey from poverty mentality to running a successful business
The importance of mindset and self-worth in pricing your services
Strategies for building credibility and showcasing your value
How to handle pricing conversations with potential clients
Practical tips for increasing your rates and attracting better clients
Why consistency in your business is critical to success
How to differentiate yourself in a competitive market
The importance of doing what others aren't willing to do

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

<ul>
<li aria-level="1">Do you struggle to price your copywriting services?</li>
<li aria-level="1">Do you constantly undercharge and feel undervalued?</li>
<li aria-level="1">Do you see others less talented than you getting paid more&gt;</li>
</ul>
If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for you!
Today, we dive into a topic that many creatives struggle with: pricing their services. In our chat today Andrew Griffiths shares his insights on how to charge what you're worth and build a successful, profitable copywriting business. Andrew is a business coach and the author of a book called ‘Someone has to be the most expensive – why not make it you’, one of the best books I’ve read for how to change your mindset and management practices around pricing. 
With decades of experience on how to build a high paying clientele, his practical advice will give you a blueprint for how you can always get paid top dollar for the work you do.
In this episode, Andrew discusses:
<ul>
<li aria-level="1">His journey from poverty mentality to running a successful business</li>
<li aria-level="1">The importance of mindset and self-worth in pricing your services</li>
<li aria-level="1">Strategies for building credibility and showcasing your value</li>
<li aria-level="1">How to handle pricing conversations with potential clients</li>
<li aria-level="1">Practical tips for increasing your rates and attracting better clients</li>
<li aria-level="1">Why consistency in your business is critical to success</li>
<li aria-level="1">How to differentiate yourself in a competitive market</li>
<li aria-level="1">The importance of doing what others aren't willing to do</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-077/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 077: How to charge what you're worth with Andrew Griffiths

Would you like to earn a six figure income from copywriting? 

Would you like to leverage your existing career to help you find new copywriting clients? 

Would you like to write about something you love and get paid well to do so?

If any of that resonates, this episode is for you.

In this episode I talk to Sophia Auld, a health and medical copywriter who turned her 25 years of healthcare experience into a successful copywriting career. Sophia shares her unique journey and provides valuable insights on how to pivot your career and harness your background to succeed in the copywriting industry.

You’ll learn how to:
Transition from one career to another
Leverage your existing skills to find lucrative copywriting clients
Price your services
Choose a niche that inspires you and pays you well
Cold call clients using an easy-to-follow email pitch template
Create a point of difference from other copywriters in your niche
Discover your ‘why’ that will help you overcome self-doubt and imposter syndrome
Market your business on a budget
Use simple business development techniques to find a consistent stream of new clients
Avoid rookie errors when starting out

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Would you like to earn a six figure income from copywriting? 
Would you like to leverage your existing career to help you find new copywriting clients? 
Would you like to write about something you love and get paid well to do so?
If any of that resonates, this episode is for you.
In this episode I talk to Sophia Auld, a health and medical copywriter who turned her 25 years of healthcare experience into a successful copywriting career. Sophia shares her unique journey and provides valuable insights on how to pivot your career and harness your background to succeed in the copywriting industry.
You’ll learn how to:
<ul>
<li aria-level="1">Transition from one career to another</li>
<li aria-level="1">Leverage your existing skills to find lucrative copywriting clients</li>
<li aria-level="1">Price your services</li>
<li aria-level="1">Choose a niche that inspires you and pays you well</li>
<li aria-level="1">Cold call clients using an easy-to-follow email pitch template</li>
<li aria-level="1">Create a point of difference from other copywriters in your niche</li>
<li aria-level="1">Discover your ‘why’ that will help you overcome self-doubt and imposter syndrome</li>
<li aria-level="1">Market your business on a budget</li>
<li aria-level="1">Use simple business development techniques to find a consistent stream of new clients</li>
<li aria-level="1">Avoid rookie errors when starting out</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-076/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 076: How to build a six-figure copywriting business with Sophia Auld

Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others.  Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic design, evolved into an art director, became a musician, and finally found his calling as a copywriter. His work spans multiple sectors, and he’s known for his creative strategy and compelling copywriting. Tune in to discover how Adrian’s diverse background shapes his approach to copywriting and learn valuable tips for creating award winning copy.

In this episode, you will learn how to:

1. How to Identify and Develop Your Creative Talents:
Discover the steps Adrian took to transition from interior design to graphic design, and eventually to copywriting.
Learn how diverse creative skills can be integrated and leveraged across different mediums.

2. How to Break Into the Copywriting Industry:
Gain insights into Adrian’s unconventional journey into copywriting and how he turned opportunities into long-term success.
Understand the importance of taking on different roles and projects to build a robust portfolio.

3. How to Create Impactful Brand Messages:
Explore Adrian’s approach to balancing design and copywriting to create powerful and cohesive brand narratives.
Learn the significance of headlines and brand positioning in advertising.

4. How to Leverage Short-Form Content:
Understand why Adrian prefers short, impactful copy and how to excel in creating concise and compelling messages.
Get tips on writing effective headlines and brand positioning lines.

5. How to Apply Creative Philosophies:
Discover the influence of Bauhaus architect Adolf Loos on Adrian’s work and the principle of "God is in the details."
Learn how meticulousness in creative decisions can elevate the quality of your work.

6. How to Excel in Outdoor Advertising:
Learn why billboards and outdoor advertising are considered the primary unit of advertising  
Get tips on how to craft messages that capture attention.

7. How to Use Songwriting to Enhance Copywriting:
Understand how songwriting helps develop a keen sense for language and rhythm in copywriting.
Learn the parallels between crafting lyrics and writing compelling ad copy.

8. How to Maintain Creative Momentum:
Learn the importance of continually practising and developing new ideas, even outside of client briefs.
Discover how personal projects can keep your creative skills sharp and lead to unexpected opportunities.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Adrian Elton is an award-winning creative who has worked for some of the world’s biggest brands including Disney, Sesame Street, Australia Post, Fairfax and many others.  Adrian’s career journey is as eclectic as it is inspiring. He started by studying interior design, transitioned to graphic design, evolved into an art director, became a musician, and finally found his calling as a copywriter. His work spans multiple sectors, and he’s known for his creative strategy and compelling copywriting. Tune in to discover how Adrian’s diverse background shapes his approach to copywriting and learn valuable tips for creating award winning copy.
In this episode, you will learn how to:
1. How to Identify and Develop Your Creative Talents:
<ul>
<li aria-level="1">Discover the steps Adrian took to transition from interior design to graphic design, and eventually to copywriting.</li>
<li aria-level="1">Learn how diverse creative skills can be integrated and leveraged across different mediums.</li>
</ul>
2. How to Break Into the Copywriting Industry:
<ul>
<li aria-level="1">Gain insights into Adrian’s unconventional journey into copywriting and how he turned opportunities into long-term success.</li>
<li aria-level="1">Understand the importance of taking on different roles and projects to build a robust portfolio.</li>
</ul>
3. How to Create Impactful Brand Messages:
<ul>
<li aria-level="1">Explore Adrian’s approach to balancing design and copywriting to create powerful and cohesive brand narratives.</li>
<li aria-level="1">Learn the significance of headlines and brand positioning in advertising.</li>
</ul>
4. How to Leverage Short-Form Content:
<ul>
<li aria-level="1">Understand why Adrian prefers short, impactful copy and how to excel in creating concise and compelling messages.</li>
<li aria-level="1">Get tips on writing effective headlines and brand positioning lines.</li>
</ul>
5. How to Apply Creative Philosophies:
<ul>
<li aria-level="1">Discover the influence of Bauhaus architect Adolf Loos on Adrian’s work and the principle of "God is in the details."</li>
<li aria-level="1">Learn how meticulousness in creative decisions can elevate the quality of your work.</li>
</ul>
6. How to Excel in Outdoor Advertising:
<ul>
<li aria-level="1">Learn why billboards and outdoor advertising are considered the primary unit of advertising  </li>
<li aria-level="1">Get tips on how to craft messages that capture attention.</li>
</ul>
7. How to Use Songwriting to Enhance Copywriting:
<ul>
<li aria-level="1">Understand how songwriting helps develop a keen sense for language and rhythm in copywriting.</li>
<li aria-level="1">Learn the parallels between crafting lyrics and writing compelling ad copy.</li>
</ul>
8. How to Maintain Creative Momentum:
<ul>
<li aria-level="1">Learn the importance of continually practising and developing new ideas, even outside of client briefs.</li>
<li aria-level="1">Discover how personal projects can keep your creative skills sharp and lead to unexpected opportunities.</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-074/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt

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