If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.

In this episode I talk about:
Copy vs Content  
Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
What is niching and the kinds of niches available
Social Media: Posts, videos, ad copy
Email: Newsletters, sequences, sales campaigns
Content Marketing: Blogs, case studies, white papers
SEO: Web pages, blogs, title tags
Ecommerce: Product descriptions, category pages, sales emails
Brand Storytelling: Brand narratives, tone of voice, case studies
Sales Copywriting: Sales pages, landing pages, direct mail copy
Video: YouTube scripts, webinars, course content
AI Writing: Emails, product descriptions, technical documents
Examples of copywriters who have niched
Learn about those who have successfully niched in various industries, how they did it and why
Why less glamorous but lucrative industries can be a good source of niche work
The pros of niches:
Easier business development
Reduced time learning new topics
Enhanced expertise and reputation
Potential for higher fees
The cons of niches:
Limited variety
Risk of boredom
Dependence on one customer or industry
Time required to establish recognition
How to get started in your niche
Using the 'hedgehog' concept to identify your niche
Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.
In this episode I talk about:
<ul>
<li aria-level="1">Copy vs Content  </li>
<ul>
<li aria-level="2">Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)</li>
</ul>
<li aria-level="1">What is niching and the kinds of niches available</li>
<ul>
<li aria-level="2">Social Media: Posts, videos, ad copy</li>
<li aria-level="2">Email: Newsletters, sequences, sales campaigns</li>
<li aria-level="2">Content Marketing: Blogs, case studies, white papers</li>
<li aria-level="2">SEO: Web pages, blogs, title tags</li>
<li aria-level="2">Ecommerce: Product descriptions, category pages, sales emails</li>
<li aria-level="2">Brand Storytelling: Brand narratives, tone of voice, case studies</li>
<li aria-level="2">Sales Copywriting: Sales pages, landing pages, direct mail copy</li>
<li aria-level="2">Video: YouTube scripts, webinars, course content</li>
<li aria-level="2">AI Writing: Emails, product descriptions, technical documents</li>
</ul>
<li aria-level="1">Examples of copywriters who have niched</li>
<ul>
<li aria-level="2">Learn about those who have successfully niched in various industries, how they did it and why</li>
</ul>
<li aria-level="1">Why less glamorous but lucrative industries can be a good source of niche work</li>
<li aria-level="1">The pros of niches:</li>
<ul>
<li aria-level="2">Easier business development</li>
<li aria-level="2">Reduced time learning new topics</li>
<li aria-level="2">Enhanced expertise and reputation</li>
<li aria-level="2">Potential for higher fees</li>
</ul>
<li aria-level="1">The cons of niches:</li>
<ul>
<li aria-level="2">Limited variety</li>
<li aria-level="2">Risk of boredom</li>
<li aria-level="2">Dependence on one customer or industry</li>
<li aria-level="2">Time required to establish recognition</li>
</ul>
<li aria-level="1">How to get started in your niche</li>
<ul>
<li aria-level="2">Using the 'hedgehog' concept to identify your niche</li>
<li aria-level="2">Leveraging platforms like Eventbrite to discover niche opportunities</li>
</ul>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-075/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt

Sales pages – we’ve all heard of them but do you really know what they are, what they’re designed to do, how they’re different to other web pages, and more importantly, how to write one?

Ash Chow is a sales page expert – she’s the ‘go to’ copywriter for those looking to write high converting sales pages. In this episode, Ash gives us the low down on everything you need to write a sales page and shares with us her unique 5-step formula for doing it quickly and effectively - from writing the hero section to addressing audience objections, Ash breaks down the essential elements of a sales page, shares her proven process, and discusses the strategies that make sales pages stand out.

Whether you're new to copywriting or looking to sharpen your skills, Ash’s insights will inspire and empower you.

You’ll learn how to:


Understand the purpose and structure of a sales page


Differentiate sales pages differ from other web pages


Use Ash’s 5-step process for writing sales pages


Meet your audience where they are at and guide them towards a solution


Write a compelling hero section and lead


Build trust through writing effective bios, testimonials, and objection-busting sections


Create clear and irresistible calls to action


Avoid common mistakes when writing sales pages


Adapt sales pages for B2B vs. B2C audiences


Write sales pages for live launches and evergreen offers


Offer VIP intensives to generate immediate revenue


Structure VIP days to maximise efficiency and offer great value for clients

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Sales pages &ndash; we&rsquo;ve all heard of them but do you really know what they are, what they&rsquo;re designed to do, how they&rsquo;re different to other web pages, and more importantly, how to write one?
Ash Chow is a sales page expert &ndash; she&rsquo;s the &lsquo;go to&rsquo; copywriter for those looking to write high converting sales pages. In this episode, Ash gives us the low down on everything you need to write a sales page and shares with us her unique 5-step formula for doing it quickly and effectively - from writing the hero section to addressing audience objections, Ash breaks down the essential elements of a sales page, shares her proven process, and discusses the strategies that make sales pages stand out.
Whether you're new to copywriting or looking to sharpen your skills, Ash&rsquo;s insights will inspire and empower you.
You&rsquo;ll learn how to:
<ul>
<li dir="ltr" aria-level="1">
Understand the purpose and structure of a sales page
</li>
<li dir="ltr" aria-level="1">
Differentiate sales pages differ from other web pages
</li>
<li dir="ltr" aria-level="1">
Use Ash&rsquo;s 5-step process for writing sales pages
</li>
<li dir="ltr" aria-level="1">
Meet your audience where they are at and guide them towards a solution
</li>
<li dir="ltr" aria-level="1">
Write a compelling hero section and lead
</li>
<li dir="ltr" aria-level="1">
Build trust through writing effective bios, testimonials, and objection-busting sections
</li>
<li dir="ltr" aria-level="1">
Create clear and irresistible calls to action
</li>
<li dir="ltr" aria-level="1">
Avoid common mistakes when writing sales pages
</li>
<li dir="ltr" aria-level="1">
Adapt sales pages for B2B vs. B2C audiences
</li>
<li dir="ltr" aria-level="1">
Write sales pages for live launches and evergreen offers
</li>
<li dir="ltr" aria-level="1">
Offer VIP intensives to generate immediate revenue
</li>
<li dir="ltr" aria-level="1">
Structure VIP days to maximise efficiency and offer great value for clients
</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-082/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 082: How to write a high converting sales page with Ash Chow

Would you like to become an expert at UX copywriting?
Would you like to make money from UX copywriting?
What even is UX copywriting?

UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience.

UX stands for User Experience and it’s the art of helping users navigate a website in the most efficient way possible. If you’ve ever been frustrated at how unhelpful a website is, or struggled to find the buy button or the contact us link, chances are those website owners never hired a UX copywriter.

If you’d like to learn how to become a UX copywriter and learn key skills to help you write better UX copy for your own website, this is the episode for you.

Susan Reoch is a seasoned expert UX copywriter with over 14 years of experience. Her career has taken her from Amsterdam to Australia, working for industry leaders like the juggernaut of tourism - Booking.com. In this episode, we explore the fundamentals of UX writing, how to design user-friendly websites, and how you can add UX copywriting to your suite of services.

Whether you’re a copywriter looking to expand your skill set or curious about UX principles, this episode is packed with valuable insights that will give you the edge on creating next level copy.

Here’s what you’ll learn:

How to understand UX copywriting:


Grasp the basics of user experience writing and its role in creating seamless digital interactions.


Learn the difference between UX copywriting and traditional conversion copywriting.

How to add UX to your copywriting suite of services:


From teaching and sales to UX writing at Booking.com, discover how Susan built her diverse skill set and applied it to copywriting.


Hear how life experiences, from architecture studies to global travel, shaped her unique perspective.

How to create a UX-friendly website:


Discover the importance of understanding client goals and user motivations.


Learn how to map out user journeys and design website navigation for optimal functionality.

How to avoid common UX mistakes:


Avoid overwhelming users with too much information.


Use customer-friendly language to ensure clarity and connection.


Learn how to make your website's purpose immediately clear.

How to integrate SEO, brand voice, and UX:


Balance user-friendly design with effective SEO strategies.


Learn tips for identifying and incorporating brand voice in website copy.

How to apply practical UX tools and techniques:


Explore resources like the Nielsen Norman Group for learning UX principles.


Understand how to collaborate with designers and developers to bring copy to life.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Would you like to become an expert at UX copywriting? Would you like to make money from UX copywriting? What even is UX copywriting?
UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience.
UX stands for User Experience and it’s the art of helping users navigate a website in the most efficient way possible. If you’ve ever been frustrated at how unhelpful a website is, or struggled to find the buy button or the contact us link, chances are those website owners never hired a UX copywriter.
If you’d like to learn how to become a UX copywriter and learn key skills to help you write better UX copy for your own website, this is the episode for you.
Susan Reoch is a seasoned expert UX copywriter with over 14 years of experience. Her career has taken her from Amsterdam to Australia, working for industry leaders like the juggernaut of tourism - Booking.com. In this episode, we explore the fundamentals of UX writing, how to design user-friendly websites, and how you can add UX copywriting to your suite of services.
Whether you’re a copywriter looking to expand your skill set or curious about UX principles, this episode is packed with valuable insights that will give you the edge on creating next level copy.
Here’s what you’ll learn:
How to understand UX copywriting:
<ul>
<li dir="ltr" aria-level="1">
Grasp the basics of user experience writing and its role in creating seamless digital interactions.
</li>
<li dir="ltr" aria-level="1">
Learn the difference between UX copywriting and traditional conversion copywriting.
</li>
</ul>
How to add UX to your copywriting suite of services:
<ul>
<li dir="ltr" aria-level="1">
From teaching and sales to UX writing at Booking.com, discover how Susan built her diverse skill set and applied it to copywriting.
</li>
<li dir="ltr" aria-level="1">
Hear how life experiences, from architecture studies to global travel, shaped her unique perspective.
</li>
</ul>
How to create a UX-friendly website:
<ul>
<li dir="ltr" aria-level="1">
Discover the importance of understanding client goals and user motivations.
</li>
<li dir="ltr" aria-level="1">
Learn how to map out user journeys and design website navigation for optimal functionality.
</li>
</ul>
How to avoid common UX mistakes:
<ul>
<li dir="ltr" aria-level="1">
Avoid overwhelming users with too much information.
</li>
<li dir="ltr" aria-level="1">
Use customer-friendly language to ensure clarity and connection.
</li>
<li dir="ltr" aria-level="1">
Learn how to make your website's purpose immediately clear.
</li>
</ul>
How to integrate SEO, brand voice, and UX:
<ul>
<li dir="ltr" aria-level="1">
Balance user-friendly design with effective SEO strategies.
</li>
<li dir="ltr" aria-level="1">
Learn tips for identifying and incorporating brand voice in website copy.
</li>
</ul>
How to apply practical UX tools and techniques:
<ul>
<li dir="ltr" aria-level="1">
Explore resources like the Nielsen Norman Group for learning UX principles.
</li>
<li dir="ltr" aria-level="1">
Understand how to collaborate with designers and developers to bring copy to life.
</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-081/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 081: How to add UX Copywriting to your suite of services with Susan Reoch

In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income, and offer unique content. If you’ve ever thought about using Substack to amplify your writing business, this episode is for you.

 In this episode, we talk about:


What Substack is and why it’s valuable:


Gain a clear understanding of how Substack works and why it can be an excellent platform for writers


Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features


Monetising on Substack:


Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers


Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers


Attracting readers and growing your audience:


Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”


Learn how to use cross-promotions with other creators on Substack to expand your reach


Creating engaging, consistent content:


Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates


Gain insights into creating a content schedule that fits your workload and keeps readers engaged


Personal branding and storytelling:


Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice


Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income, and offer unique content. If you’ve ever thought about using Substack to amplify your writing business, this episode is for you.
 In this episode, we talk about:
<ul>
<li dir="ltr" aria-level="1">
What Substack is and why it’s valuable:
</li>
<ul>
<li dir="ltr" aria-level="2">
Gain a clear understanding of how Substack works and why it can be an excellent platform for writers
</li>
<li dir="ltr" aria-level="2">
Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features
</li>
</ul>
<li dir="ltr" aria-level="1">
Monetising on Substack:
</li>
<ul>
<li dir="ltr" aria-level="2">
Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers
</li>
<li dir="ltr" aria-level="2">
Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers
</li>
</ul>
<li dir="ltr" aria-level="1">
Attracting readers and growing your audience:
</li>
<ul>
<li dir="ltr" aria-level="2">
Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”
</li>
<li dir="ltr" aria-level="2">
Learn how to use cross-promotions with other creators on Substack to expand your reach
</li>
</ul>
<li dir="ltr" aria-level="1">
Creating engaging, consistent content:
</li>
<ul>
<li dir="ltr" aria-level="2">
Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates
</li>
<li dir="ltr" aria-level="2">
Gain insights into creating a content schedule that fits your workload and keeps readers engaged
</li>
</ul>
<li dir="ltr" aria-level="1">
Personal branding and storytelling:
</li>
<ul>
<li dir="ltr" aria-level="2">
Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice
</li>
<li dir="ltr" aria-level="2">
Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community
</li>
</ul>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-080/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at <a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 075: How to niche your copywriting business with Bernadette Schwerdt

So you want to be a copywriter with Bernadette Schwerdt

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