In this episode, Lucy Durack, star of Wicked and Legally Blonde, and Elise McCann, star of Mamma Mia and Matilda, talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring scripts written by some of Australia’s greatest creatives.

This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia’s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs.

We cover:
How a moment during COVID sparked the original idea for Hey Lemonade.
The writing room process for creating the scripts.
Why writing, not technology, sits at the heart of the app.
How they found and briefed Australia’s top creatives to write the pep talks.
The challenges of writing for an app.
The role of humour, empathy, and clarity in mental health writing.
Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it.

If you’re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

In this episode, Lucy Durack, star of Wicked and Legally Blonde, and Elise McCann, star of Mamma Mia and Matilda, talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring scripts written by some of Australia&rsquo;s greatest creatives.
This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia&rsquo;s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs.
We cover:
<ul>
<li>How a moment during COVID sparked the original idea for Hey Lemonade.</li>
<li>The writing room process for creating the scripts.</li>
<li aria-level="1">Why writing, not technology, sits at the heart of the app.</li>
<li aria-level="1">How they found and briefed Australia&rsquo;s top creatives to write the pep talks.</li>
<li aria-level="1">The challenges of writing for an app.</li>
<li aria-level="1">The role of humour, empathy, and clarity in mental health writing.</li>
<li aria-level="1">Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it.</li>
</ul>
If you&rsquo;re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-099/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it

Nat Kringoudis is a one-woman media magnate, and her topic is women’s health and wellness.

She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves.

It’s a winning formula that has seen her win a stack of awards and become an influencer with real impact.

Today I talk to Nat about how she built her content empire – the successes, the failures, the online love, the online hate, the court case, the stress and how she navigates it all and turns up smiling every day.

For content creators, we also do a deep dive into the exact formulas, content plans and cadences she uses to manage her content empire.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Nat Kringoudis is a one-woman media magnate, and her topic is women&rsquo;s health and wellness.
She&rsquo;s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves.
It&rsquo;s a winning formula that has seen her win a stack of awards and become an influencer with real impact.
Today I talk to Nat about how she built her content empire &ndash; the successes, the failures, the online love, the online hate, the court case, the stress and how she navigates it all and turns up smiling every day.
For content creators, we also do a deep dive into the exact formulas, content plans and cadences she uses to manage her content empire.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-098/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 098: How to create a one-woman content empire with wellness expert, Nat Kringoudis

If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art.

The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 20 years of experience and award-winning collaborations with brands like Adidas, Asics, and Foot Locker, Vince has got his finger on the marketing pulse as to what worked in the past, what’s working now and what will work in the future.

He got his start selling shoes at the South Melbourne market, and now he’s one of the leading eCommerce brands in Australia.

In this episode, we dive into email marketing, customer experience, content creation, brand building, automation, AI, loyalty, and even token-gated commerce – all through the lens of someone who’s been ahead of the curve for decades.

What you’ll learn:
How Vince turned his passion for shoes into a hugely profitable eCommerce brand.
How he sold 3,000 shoes before a single one was made.
How to gain a competitive edge by combining an eclectic range of skillsets.
Email automation secrets: what Vince did years before others caught on.
Why he believes the future of loyalty is blockchain and tokenised access.
How he hires his team and tips on how you can hire the best people for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

If you haven&rsquo;t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art.
The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 20 years of experience and award-winning collaborations with brands like Adidas, Asics, and Foot Locker, Vince has got his finger on the marketing pulse as to what worked in the past, what&rsquo;s working now and what will work in the future.
He got his start selling shoes at the South Melbourne market, and now he&rsquo;s one of the leading eCommerce brands in Australia.
In this episode, we dive into email marketing, customer experience, content creation, brand building, automation, AI, loyalty, and even token-gated commerce &ndash; all through the lens of someone who&rsquo;s been ahead of the curve for decades.
What you&rsquo;ll learn:
<ul>
<li>How Vince turned his passion for shoes into a hugely profitable eCommerce brand.</li>
<li>How he sold 3,000 shoes before a single one was made.</li>
<li>How to gain a competitive edge by combining an eclectic range of skillsets.</li>
<li>Email automation secrets: what Vince did years before others caught on.</li>
<li>Why he believes the future of loyalty is blockchain and tokenised access.</li>
<li>How he hires his team and tips on how you can hire the best people for you.</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-097/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 097: How to use content to build a cult shoe brand with eCommerce legend Vince Lebon

Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public.  

And now she’s written a book about her life, marriage, mental health – and the toll her husband’s drinking took on all of it. 

You’ll laugh, you’ll cry and you’ll get to hear the inside story of how one column Kate wrote created a maelstrom of fury, which in turn led to the writing of her magnificent memoir Boogie Wonderland.

Today I get to talk to Kate about how this book came about, how she dealt with online hate and how her decision to make a sea change from Melbourne's cosy hipster suburb of Collingwood to a sleepy ocean town led to a mid-life reckoning she neither expected nor wanted.

What we cover:
The surprising column that landed Kate a book deal.
Why vulnerability is her greatest storytelling strength.
How she handles online hate (including serious threats).
Mental health strategies for navigating public backlash.
The reality of writing about your own life and the people in it.
Tips for pitching stories and landing a column in major publications.
How AI is changing the writing business and what Kate’s doing about it.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public.&nbsp;&nbsp;
And now she&rsquo;s written a book about her life, marriage, mental health &ndash; and the toll her husband&rsquo;s drinking took on all of it.&nbsp;
You&rsquo;ll laugh, you&rsquo;ll cry and you&rsquo;ll get to hear the inside story of how one column Kate wrote created a maelstrom of fury, which in turn led to the writing of her magnificent memoir Boogie Wonderland.
Today I get to talk to Kate about how this book came about, how she dealt with online hate and how her decision to make a sea change from Melbourne's cosy hipster suburb of Collingwood to a sleepy ocean town led to a mid-life reckoning she neither expected nor wanted.
What we cover:
<ul>
<li aria-level="1">The surprising column that landed Kate a book deal.</li>
<li aria-level="1">Why vulnerability is her greatest storytelling strength.</li>
<li aria-level="1">How she handles online hate (including serious threats).</li>
<li aria-level="1">Mental health strategies for navigating public backlash.</li>
<li aria-level="1">The reality of writing about your own life and the people in it.</li>
<li aria-level="1">Tips for pitching stories and landing a column in major publications.</li>
<li aria-level="1">How AI is changing the writing business and what Kate&rsquo;s doing about it.</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-096/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it

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