It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.

Glen started out life as a financial planner, and when he realised what impact he was making on people’s lives, he decided to scale up his business and use podcasting to reach more people.

Podcasting is just one pillar in his content empire, but if you’re interested in learning how someone has turned their passion for a topic into a very profitable content business, this is the episode for you.

You’ll learn:
How Glen went from teen investing nerd to podcast founder and author
How he monetises his podcast
How he uses two clear guidelines to decide where he puts his time and energy
How to ensure your podcast guests promote the podcast for you
How to create magnificent lead magnets that work
How to use the podcast to find new clients
How to future-proof your content business. 

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James.
Glen started out life as a financial planner, and when he realised what impact he was making on people&rsquo;s lives, he decided to scale up his business and use podcasting to reach more people.
Podcasting is just one pillar in his content empire, but if you&rsquo;re interested in learning how someone has turned their passion for a topic into a very profitable content business, this is the episode for you.
You&rsquo;ll learn:
<ul>
<li aria-level="1">How Glen went from teen investing nerd to podcast founder and author</li>
<li aria-level="1">How he monetises his podcast</li>
<li aria-level="1">How he uses two clear guidelines to decide where he puts his time and energy</li>
<li aria-level="1">How to ensure your podcast guests promote the podcast for you</li>
<li aria-level="1">How to create magnificent lead magnets that work</li>
<li aria-level="1">How to use the podcast to find new clients</li>
<li aria-level="1">How to future-proof your content business.&nbsp;</li>
</ul>
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-094/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.

So you want to be a copywriter with Bernadette Schwerdt

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

Join Australia&rsquo;s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She&rsquo;ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School

So you want to be a copywriter

COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James

Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful.

In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler.

We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don’t want to do.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful.
In this conversation, we dive into the real-world side of AI: the failures, the breakthroughs and the new techniques to make using it so much simpler.
We explore how to use AI to write better content, get found on ChatGPT, create better prompts and build agent-based systems that automate the jobs you don&rsquo;t want to do.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-100/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 100: How to optimise your content to get found on ChatGPT with Justin Kabbani.

In this episode, Lucy Durack, star of Wicked and Legally Blonde, and Elise McCann, star of Mamma Mia and Matilda, talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring scripts written by some of Australia’s greatest creatives.

This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia’s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs.

We cover:
How a moment during COVID sparked the original idea for Hey Lemonade.
The writing room process for creating the scripts.
Why writing, not technology, sits at the heart of the app.
How they found and briefed Australia’s top creatives to write the pep talks.
The challenges of writing for an app.
The role of humour, empathy, and clarity in mental health writing.
Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it.

If you’re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

In this episode, Lucy Durack, star of Wicked and Legally Blonde, and Elise McCann, star of Mamma Mia and Matilda, talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring scripts written by some of Australia&rsquo;s greatest creatives.
This episode provides the inside story of how this app got built, funded, written and brought to life by two of Australia&rsquo;s favourite actresses, each stepping out of their comfort zone to become tech entrepreneurs.
We cover:
<ul>
<li>How a moment during COVID sparked the original idea for Hey Lemonade.</li>
<li>The writing room process for creating the scripts.</li>
<li aria-level="1">Why writing, not technology, sits at the heart of the app.</li>
<li aria-level="1">How they found and briefed Australia&rsquo;s top creatives to write the pep talks.</li>
<li aria-level="1">The challenges of writing for an app.</li>
<li aria-level="1">The role of humour, empathy, and clarity in mental health writing.</li>
<li aria-level="1">Navigating funding, partnerships, and growth whilst retaining the purpose and friendship that underpinned it.</li>
</ul>
If you&rsquo;re interested in writing purpose-driven content and building a tech product from scratch, this episode is for you.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-099/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 099: How to build a new app and source Australia’s top creative talents to write for it

Nat Kringoudis is a one-woman media magnate, and her topic is women’s health and wellness.

She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves.

It’s a winning formula that has seen her win a stack of awards and become an influencer with real impact.

Today I talk to Nat about how she built her content empire – the successes, the failures, the online love, the online hate, the court case, the stress and how she navigates it all and turns up smiling every day.

For content creators, we also do a deep dive into the exact formulas, content plans and cadences she uses to manage her content empire.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

Nat Kringoudis is a one-woman media magnate, and her topic is women&rsquo;s health and wellness.
She&rsquo;s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew of brand deals, and she helps thousands of women feel better about themselves.
It&rsquo;s a winning formula that has seen her win a stack of awards and become an influencer with real impact.
Today I talk to Nat about how she built her content empire &ndash; the successes, the failures, the online love, the online hate, the court case, the stress and how she navigates it all and turns up smiling every day.
For content creators, we also do a deep dive into the exact formulas, content plans and cadences she uses to manage her content empire.
<a href="https://www.writerscentre.com.au/blog/copywriter-ep-098/">Read the show notes</a>
This podcast is brought to you by the Australian Writers' Centre. <a href="https://www.writerscentre.com.au/">WritersCentre.com.au</a>
Join our community of copywriters at&nbsp;<a href="http://copyclub.com.au/" data-stringify-link="http://CopyClub.com.au" data-sk="tooltip_parent">CopyClub.com.au</a>.

COPYWRITER 094: How to turn your passion into a profitable podcast with Glen James

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